Marketing Manager

Application Requirement:

To proceed with your application for this position, please complete the mandatory Pre-Assessment Quiz

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Role Summary

Marketing Manager

Key Responsibilities

• Agency & Digital Oversight:

  Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI.

• On‑ground Demand Initiatives:

  Plan and execute weekly/monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy.

• Events & Partnerships:

  Work with the Events team to conceptualize and deliver weekly events; partner with schools, corporates, and local communities to generate sustained demand.

• Reporting with Events Team:

  Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions.

• Lead Customer Support:

  Own CS SLAs (first response, resolution), FAQs/macros, feedback loops to fix recurring issues, and CS quality checks.

• Manage CRM:

  Build journeys for first-to-second booking, renewals, win-backs, and referrals; run WhatsApp/SMS/email campaigns with tight targeting and tracking.

• Occupancy Ownership:

  Forecast, track, and deliver overall venue occupancy targets; coordinate with Ops/Events to fill shoulder hours and optimize pricing/promos.

• Must-Have Qualifications

• 3–5 years in consumer growth/marketing with on-ground execution experience.
• Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement.
• Strong Hindi & English; comfortable with weekend/event timings; on-ground execution mindset.

What We Offer

• Exciting salary package

  up to ₹80,000/month

  based on experience and performance.
• Opportunity to lead impactful marketing initiatives in a fast-growing sports brand.
• Collaborative and dynamic work environment with scope for growth.

Nice-to-Have

• Sports/fitness category exposure.
• Basic design/editing (Canva/Figma) or no-code landing page skills.

About Us

PlayAll Sports is a Sports Technology and Infrastructure company. PlayAll serves 65,000+ customers every month across 30 sports complexes and works with corporate clients like HCL, KPMG, & American Express. PlayAll also provides sports technology and infrastructure solutions to institutions and corporates. For more details, visit – https://www.playall.in