Marketing Manager

Position:

Location:

Experience:

Industry Preference:

About the Role:

Marketing Manager

Key Responsibilities:

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with organizational goals.
• Plan, execute, and evaluate campaigns across offline and digital channels.
• Align marketing initiatives with business objectives, market trends, and target audience behavior.

Brand Management & Promotion

• Strengthen the institution's brand presence through effective positioning and messaging.
• Plan and execute promotional activities, events, and student engagement programs.
• Ensure consistency in all marketing materials and campaigns.

Lead Generation & Conversion

• Drive lead generation through integrated marketing campaigns.
• Collaborate with sales teams to improve lead quality, tracking, and conversion.
• Optimize the lead funnel using CRM tools and data insights.

Team Leadership & Collaboration

• Lead, mentor, and manage the marketing team to ensure campaign effectiveness.
• Work closely with Sales, Academic, and Category teams to design student-focused initiatives.
• Foster a culture of creativity, accountability, and performance excellence.

Market & Competitor Analysis

• Conduct market research and competitor benchmarking to identify trends and opportunities.
• Provide actionable insights to refine strategies and improve ROI.

Business Development Support

• Identify new market opportunities, partnerships, and brand expansion possibilities.
• Support centre-level marketing activities to enhance student acquisition and retention.

Reporting & Analytics

• Track and analyze marketing performance across campaigns and regions.
• Prepare periodic reports highlighting key metrics, insights, and recommendations.

Requirements:

• Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
• 810 years of proven experience in Marketing Management, preferably in Education/EdTech.
• Strong understanding of NEET, JEE, Commerce, and Upskill domains.
• Expertise in campaign planning, brand management, and lead generation.
• Proficiency in CRM tools, Excel, and marketing analytics.
• Exceptional communication, leadership, and project management skills.
• Willingness to travel across centres and markets as needed.
• Ability to thrive in a fast-paced, performance-oriented environment.