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Platton
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Marketing Manager

Marketing Manager

Platton

5 years

0 Lacs

India

Posted:2 weeks ago| Platform:

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Skills Required

marketing logistics automation saas branding leadership design drive data strategies strategy targeting ads content retention mailchimp seo analytics visual messaging research report copywriting wordpress hubspot management ai multilingual

Work Mode

Remote

Job Type

Full Time

Job Description

About Us:

Platton Inc.

Position Overview:

highly driven and creative Marketing Manager

B2B marketing background

Core Objective:

To drive inbound lead generation, strengthen global brand presence, and execute data-driven marketing strategies aligned with business goals.

Key Responsibilities:

Develop and execute a comprehensive B2B marketing strategy targeting key markets
Build and optimize lead generation funnels using LinkedIn, email campaigns, Google Ads, and Meta
Create content such as blog posts, case studies, whitepapers, and landing pages
Manage social media platforms (LinkedIn, Instagram, YouTube) with consistent brand voice
Run segmented email campaigns for both client acquisition and retention using tools like Mailchimp, Apollo, or Kommo
Optimize website SEO and content targeting using tools like Google Analytics and SEMrush
Ensure consistent visual and messaging branding across all materials and platforms
Conduct competitive and market research to identify emerging trends and content gaps
Collaborate with freelancers and agencies for design, advertising, SEO, or PR projects
Track and report key performance indicators including site traffic, conversion rates, and campaign ROI

Skills & Experience:

5+ years of B2B marketing experience, preferably in logistics, SaaS, or related services
Proven track record of running high-performing lead generation campaigns
Solid understanding of freight forwarding, Amazon FBA, bonded warehousing, and LCL/FTL services
Excellent English copywriting and content creation skills
Hands-on experience with WordPress, SEO tools, and analytics platforms
Familiarity with CRMs and marketing automation tools (e.g., HubSpot, Kommo, Mailchimp)
Strong project management and campaign execution skills
Bonus: experience in U.S. logistics marketing, Canva or Adobe tools, ChatGPT or AI content tools, or multilingual proficiency (English, Portuguese, Hindi, Mandarin)

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