Marketing Manager

Job Description: Marketing Manager (need candidate from Paper Packaging industry only)

Location: Mohali Punjab

Reports to:

CTC – upto 18 LPA

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Job Summary

Jasmer Pack Limited is a leading provider of innovative and sustainable paper packaging solutions. We are seeking an experienced and strategic B2B Marketing Sr. Manager/AGM to develop and execute a comprehensive marketing strategy that drives brand awareness, generates qualified leads, and supports our sales objectives.

The ideal candidate will have a deep understanding of the B2B industrial or manufacturing sector, with specific experience in the packaging or paper industry. You will be responsible for telling our story, differentiating our products, and highlighting our commitment to sustainability in a competitive market.

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Key Responsibilities

• Marketing Strategy: Develop and implement multi-channel B2B marketing strategies aligned with company goals, focusing on key target segments (e.g., e-commerce, food & beverage, FMCG, industrial goods).
• Market Analysis: Conduct continuous market research to identify industry trends, customer needs, competitor activities, and new market opportunities for paper packaging solutions.
• Lead Generation: Design and manage lead generation campaigns across digital and offline channels, including SEO/SEM, email marketing, content marketing, webinars, and trade shows, to build a robust sales pipeline.
• Sustainability Marketing: Serve as the marketing champion for our sustainability initiatives. Clearly communicate the value proposition of our eco-friendly, recyclable, and compliant packaging solutions to customers and stakeholders.
• Content & Brand Management:

o Oversee the creation of compelling, technical, and commercial content (e.g., white papers, case studies, product brochures, blog posts, video scripts) that establishes thought leadership.

o Ensure consistent brand messaging and visual identity across all platforms, including the company website, social media (especially LinkedIn), and sales collateral.

• Sales Enablement: Collaborate closely with the sales team to create effective tools and collateral, including presentations, product data sheets, and competitor comparison charts.
• Trade Shows & Events: Plan, manage, and execute the company's presence at key industry trade shows, conferences, and events to maximize visibility and ROI.
• Digital Marketing: Manage the company's website, oversee SEO/SEM strategy, manage social media channels, and execute targeted email marketing campaigns using marketing automation tools.
• Budget & Analytics: Manage the annual marketing budget, track all marketing activities, and report on key performance indicators (KPIs) such as MQLs, SQLs, conversion rates, and cost per acquisition.

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Qualifications & Skills

Required:

• Education: Bachelor’s or Master degree in Marketing, Business Administration, or a related field.
• Experience:

o 15+ years of progressive marketing experience in a B2B environment.

o Minimum 12-15 years of marketing experience within the packaging, papersector is strongly required.

Skills:

o Proven track record of developing and executing successful B2B marketing strategies.

o Strong understanding of digital marketing, content marketing, and lead-generation principles.

o Excellent written, verbal, and presentation skills, with the ability to translate technical product features into clear customer benefits.

o Strong analytical skills and a data-driven approach to decision-making.

o Demonstrated ability to manage budgets and measure ROI.

o Ability to work collaboratively with cross-functional teams, especially sales and product development.

Preferred (Nice-to-Have):

• MBA or advanced degree.
• Direct experience marketing sustainable or "green" industrial products.
• Established network of contacts within the paper or packaging industry.
• Experience with international marketing.

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person