Marketing Manager

Company Description

Wedjat Health Solutions Pvt Ltd, through its platform mywedjat.com, provides a comprehensive range of high-quality healthcare products, services, and solutions. Offering over 2,500 products at competitive prices, the platform features fitness equipment, supplements, skincare, organic care, and baby care items. Users can store health data securely, access laboratory and diagnostic services, book appointments with top doctors, and purchase tailored health insurance plans. Additionally, the platform enables live video consultations and second opinions from expert medical professionals. Wedjat Health Solutions is committed to delivering seamless and integrated healthcare to meet diverse customer needs.

Role Description

This is a full-time on-site role for a Performance Marketing Manager based in Madurai. The Performance Marketing Manager will be responsible for planning, implementing, and optimizing online advertising campaigns across various digital platforms. Key responsibilities include analyzing campaign performance data, managing budgets, tracking ROI, and increasing user engagement. The role also involves coordinating with the creative team to develop compelling ad content and strategies to meet business objectives.

Qualifications

• Proficiency in Performance Marketing, Digital Advertising, and paid media channels, including Google Ads and social media platforms.
• Experience in Data Analytics, Campaign Management, and optimizing online advertising strategies based on performance metrics.
• Knowledge of SEO, SEM, and social media strategy with a proven ability to drive traffic and conversions.
• Strong skills in Budget Management, ROI analysis, and forecasting.
• Excellent communication, problem-solving, and teamwork abilities.
• Good understanding of healthcare marketing is a plus.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.