Marketing Manager - Events & Exhibitions

Position Overview

The Marketing Manager – Events & Exhibitions will be responsible for leading the company’s presence at trade shows, expos, and flagship events. This role involves managing end-to-end event operations, coordinating with stakeholders, ensuring brand visibility, supporting lead generation, and strengthening industry partnerships. The ideal candidate will be proactive, detail-oriented, and comfortable travelling frequently across India.

Key Responsibilities1. Exhibition & Trade Show Management

• Attend national and international exhibitions, trade shows, and industry events on behalf of the company.
• Oversee stall management including branding, setup, vendor coordination, and logistics.
• Ensure smooth execution of exhibition activities as per company SOPs.
• Drive lead generation at events by interacting with visitors, engaging prospects, and capturing accurate data.
• Manage post-event reporting, follow-up coordination, and CRM entry of all leads and networking contacts.

2. Media Partnership & External Coordination

• Liaise and negotiate with trade show and exhibition organisers for media partnerships.
• Manage partnership deliverables, including branding, storytelling initiatives, online/print promotions, and event coverage.
• Maintain strong relationships with organisers to unlock long-term value and priority positioning for the company.

3. Flagship Event Planning & Operations

• Plan, organise, and execute the company’s flagship events, conferences, seminars, and networking meet-ups.
• Coordinate with multiple internal teams and external vendors—venue partners, production houses, design teams, and logistics suppliers.
• Ensure timely execution of all event deliverables, from conceptualisation to on-ground operations.
• Manage event budgets, timelines, promotional activities, and final reporting.

4. Video Shoot Coordination & On-Ground Support

• Travel with videographers across India for event-based video capturing, interviews, and coverage projects.
• Work closely with the video team to ensure shoot requirements, scripts, schedules, and logistics are well aligned.
• Assist in obtaining permissions, coordinating with client teams, and ensuring smooth on-ground execution of all video activities.

5. Networking & CRM Management

• Network with a wide range of industry professionals, exhibitors, thought leaders, and potential clients at events.
• Capture, organise, and maintain all networking data in the company’s CRM as per SOPs.
• Ensure timely follow-up communication in coordination with relevant teams.
• Build and nurture relationships that contribute to brand presence, partnerships, and business opportunities.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 3–6 years of experience in event management, exhibitions, marketing, or brand activation (preferably in manufacturing, tech, or B2B sectors).
• Strong communication, negotiation, and interpersonal skills.
• Hands-on experience with event planning, vendor management, and on-ground execution.
• Familiarity with CRM tools and lead management processes.
• Ability to travel extensively across India (up to 50–60% of the time).
• Strong organisational and multitasking capabilities.
• Ability to work under tight timelines and dynamic environments.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person