Marketing Manager - Events & Exhibitions

Company Description

Machine Maker is India's premier media platform dedicated to providing insights into the latest developments, trends, and regulations in the manufacturing industry. Focused on promoting and connecting the manufacturing sector, the platform supports the growth of Indian manufacturing with a vision to build a strong future ecosystem. Machine Maker delivers content in both digital and print formats, ensuring wide accessibility to its audience. The platform is also aligned with the Make in India movement, promoting opportunities for SMEs and showcasing industry success stories, innovations, and market developments.

The Marketing Manager Events & Exhibitions will be responsible for leading the company's presence at trade shows, expos, and flagship events. This role involves managing end-to-end event operations, coordinating with stakeholders, ensuring brand visibility, supporting lead generation, and strengthening industry partnerships. The ideal candidate will be proactive, detail-oriented, and comfortable travelling frequently across India.

1. Exhibition & Trade Show Management

• Attend national and international exhibitions, trade shows, and industry events on behalf of the company.
• Oversee stall management including branding, setup, vendor coordination, and logistics.
• Ensure smooth execution of exhibition activities as per company SOPs.
• Drive lead generation at events by interacting with visitors, engaging prospects, and capturing accurate data.
• Manage post-event reporting, follow-up coordination, and CRM entry of all leads and networking contacts.

2. Media Partnership & External Coordination

• Liaise and negotiate with trade show and exhibition organisers for media partnerships.
• Manage partnership deliverables, including branding, storytelling initiatives, online/print promotions, and event coverage.
• Maintain strong relationships with organisers to unlock long-term value and priority positioning for the company.

3. Flagship Event Planning & Operations

• Plan, organise, and execute the company's flagship events, conferences, seminars, and networking meet-ups.
• Coordinate with multiple internal teams and external vendorsvenue partners, production houses, design teams, and logistics suppliers.
• Ensure timely execution of all event deliverables, from conceptualisation to on-ground operations.
• Manage event budgets, timelines, promotional activities, and final reporting.

4. Video Shoot Coordination & On-Ground Support

• Travel with videographers across India for event-based video capturing, interviews, and coverage projects.
• Work closely with the video team to ensure shoot requirements, scripts, schedules, and logistics are well aligned.
• Assist in obtaining permissions, coordinating with client teams, and ensuring smooth on-ground execution of all video activities.

5. Networking & CRM Management

• Network with a wide range of industry professionals, exhibitors, thought leaders, and potential clients at events.
• Capture, organise, and maintain all networking data in the company's CRM as per SOPs.
• Ensure timely follow-up communication in coordination with relevant teams.
• Build and nurture relationships that contribute to brand presence, partnerships, and business opportunities.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
• 36 years of experience in event management, exhibitions, marketing, or brand activation (preferably in manufacturing, tech, or B2B sectors).
• Strong communication, negotiation, and interpersonal skills.
• Hands-on experience with event planning, vendor management, and on-ground execution.
• Familiarity with CRM tools and lead management processes.
• Ability to travel extensively across India (up to 5060% of the time).
• Strong organisational and multitasking capabilities.
• Ability to work under tight timelines and dynamic environments.

Key Attributes

• Proactive and self-driven
• Excellent relationship-building ability
• Strong attention to detail
• Problem-solving mindset
• Comfortable with public interactions and presentations
• Team player with leadership potential