Marketing Manager

Key Responsibilities:

• Support the plan, development and delivery of marketing activities which will include brand building to ensure visibility across markets and target groups.
• Provide ideas, concepts and consultative advice for MarCom initiatives in the residential space.
• Work with teams across the Company to ensure the consistency of the brand identity is maintained - Corporate image and identity, which includes the use of logos and signage.
• Ensure teams have access to updated brand style guides, guidelines, templates, and other materials required for branding & communication and adhere to the same.
• Help with interpretation of guidelines for unique / new branding and communications concepts / ideas.
• Drive brand understanding and support throughout the organization. Conduct sessions as needed to ensure employees are educated and understand the brand architecture, brand promise and identity standards and giving them the tools and training to become effective brand champions.
• Leverage digital and social media channels and work with the Digital SMEs to drive digital communications through web related activities, social media & other digital channels.
• Project manage, prioritize and coordinate marketing and communication activities.
• Manage and maintain the project websites in terms of content, social media, queries etc.
• Manage track and record marketing expenditure against budgets.
• Monitor, measure and manage brand equity/strength. Ensure periodic reporting to the Steering Committee, action planning and execution by respective teams.
• Plan and execute ad campaigns and sponsorships on a continual basis for a better brand visibility. Work on suitable brand collaborations for better mileage.
• Plan and roll out ATL, BTL campaigns, create marketing collaterals as required by the team, work on CP and priority client marketing initiatives as driven by the teams requirements.
• Identify, evaluate and review agencies that include Creative, Digital, Print etc. Assist with empanelment of agencies for common access across verticals. Evaluate, measure and categorize / rate service providers through Quality, Timelines and Cost
• Manage Corporate Assets - All collaterals Brochures, Merchandise, AV, Embassy Post, Corporate Intranet, including the company’s website content. Maintain repository / reference library for all creatives and communication outputs.

Qualifications and Work Experience:

• MBA or PGDM with specialization in Marketing communications or related discipline
• 7-8 years’ experience in managing Marketing communication initiatives with a large organization
• Prior experience of delivering innovative campaigns and program management

Knowledge, Skills and Competencies:

• Strong writing skills
• Effective oral communication and presentation skills
• Ability to multi-task with proven organizational skills
• Extensive marketing experience at senior level within real estate or professional services
• Excellent interpersonal skills with ability to build strong professional relationships with senior business professionals, both internally and externally
• Proven ability to influence senior management
• Ability to find a solution where it may seem impossible
• Team player with ability to work through matrix structure
• Attention to detail
• Excellent follow-through to ensure job is done / Completer-finisher
• Drive and tenacity