Marketing Manager

Responsibilities:

• Develop and execute integrated marketing strategies to promote the company’s IT products and services.
• Create and manage targeted B2B campaigns across digital channels (SEO/SEM, email, LinkedIn, PPC, content syndication, etc.)
• Manage and enhance the company’s online presence including website, social media, blogs, and thought leadership platforms
• Generate and nurture leads through content marketing, webinars, newsletters, and drip email campaigns
• Collaborate with the product and technical teams to create marketing collateral such as brochures, case studies, whitepapers, and presentations
• Coordinate with sales to align marketing campaigns with pipeline goals and customer segments
• Track, analyze, and report on campaign performance, using insights to optimize strategies
• Manage external vendors, agencies, and freelancers for design, content, and advertising
• Oversee event participation, webinars, or virtual expos relevant to the IT industry
• Maintain brand consistency and ensure clear, technical-yet-accessible messaging across channels

Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field (MBA is a plus)
• 4-7 years of experience in marketing, with at least 2+ years in a managerial role within the IT or tech sector
• Proven success in B2B marketing and lead generation for IT products, SaaS solutions, or managed services
• Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, HubSpot, SEMrush, etc.)
• Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages
• Experience using CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho)
• Analytical mindset with a strong grasp of campaign metrics and ROI tracking
• Project management skills and ability to work cross-functionally

Why Join Us:

• Work with a forward-thinking tech company with innovative solutions
• Opportunity to lead impactful marketing initiatives and scale brand visibility
• Dynamic and collaborative work culture
• Competitive salary and performance-based incentives
• Flexible working options and growth opportunities