Marketing Manager-Demand generation expert

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About the Role

results-driven and strategic Marketing Manager (Demand Generation Expert)

Sales, Product, and Leadership

Key Responsibilities

• Develop and execute a comprehensive

  marketing strategy

  focused on high-quality lead generation and conversion.
• Design, implement, and optimize

  multi-channel campaigns

  across SEO, SEM, paid social (LinkedIn, Meta, Google Ads), and content marketing.
• Own and deliver on

  lead generation targets

  , ensuring steady pipeline growth.
• Drive

  organic traffic and brand visibility

  through advanced SEO, content marketing, and backlink strategies.
• Plan, promote, and manage

  webinars, events, and workshops

  to engage target audiences and accelerate lead nurturing.
• Build and execute

  email marketing and automation campaigns

  for lead nurturing, product launches, and retention.
• Measure, analyze, and report on campaign performance and ROI using analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Collaborate with cross-functional teams to ensure alignment between marketing and sales goals.
• Manage marketing budgets, vendor/agency relationships, and continuously identify process improvements.
• Lead, mentor, and upskill a

  growing marketing team

  toward performance excellence.

Requirements

• 8+ years

  of progressive marketing experience, including

  3+ years in a leadership or demand generation role.

• Proven experience in developing and scaling

  lead generation programs

  that deliver measurable results.
• Deep expertise in

  SEO/organic growth

  , including on-page, off-page, and technical SEO.
• Hands-on experience managing

  paid campaigns

  across LinkedIn, Google, Meta, and other digital platforms.
• Proven success in

  event/webinar strategy and execution

  for B2B audiences.
• Strong understanding of

  email marketing, automation, and segmentation tools

  (HubSpot, Mailchimp, SFMC, or similar).
• Analytical mindset with proficiency in tools like

  Google Analytics, SEMrush, and Data Studio.

• Exceptional

  communication, leadership, and project management skills.

• Experience in the

  IT Software Services industry

  (AI, Data, QA, Software Development, Cybersecurity) preferred.