Marketing Manager

Role Overview:

The Marketing and Branding Head will be responsible for overseeing all marketing and branding activities across all verticals of Shree Shakti Seva Kendra, including the associated school. The role demands a strategic, creative, and detail-oriented professional who can enhance the organization's visibility, manage marketing agencies, promote products under Nari- Shashaktikaran, and ensure seamless execution of events and campaigns.

Key Responsibilities:

a. Marketing Strategy and Execution:

· Develop and implement comprehensive marketing strategies to enhance the visibility and reputation of Shree Shakti Seva Kendra and its school.

· Stay updated with the latest marketing trends and ensure their application to the organization's marketing campaigns.

· Identify and on-board marketing agencies to collaborate effectively on campaigns, ensuring alignment with the organization's goals.

b. Social Media and Content Management:

· Monitor the performance of social media platforms and ensure the content aligns with the organization's values and goals.

· Oversee the creation and curate engaging, impactful, and trend-relevant content for social media and other digital platforms.

· Ensure consistent branding and messaging across all marketing materials.

c. Product Marketing:

· Design and execute marketing strategies to promote products created under the Nari-Shashaktikaran initiatives, focusing on maximizing reach and sales.

d. Event Management:

· Manage relationships with vendors pertaining to the event conduction (vendor management is supposed to happen through the purchase manager), in coordination with the purchase manager / estate manager ensuring timely delivery and quality of services.

· Plan, coordinate, and execute events, including community programs and promotional activities, with attention to detail and efficiency.

e. Documentation and Data Management:

· Maintain accurate and organized data backups of all events, day-to-day activities, and marketing campaigns.

· Prepare detailed reports on marketing performance, event outcomes, and vendor collaborations for review by management.

· Prepare detailed analytics of the performance of different campaigns conducted in the social media and other platforms from time to time.

f. CRM maintenance and sales bridging:

· Work as an admin under super admin (Principal) for maintenance of the overall CRM to check and supervise the overall customer handling

· Supervise the lead nurturing and monitor the sales funnel with detailed analytics of the lead conversion

· Supervise and monitoring of the tagging of leads and raising activity for different sales executives.

· Maintenance of the lead pockets and assigning of leads to the right sales executives

· Setting up of an effective follow up mechanism leading to sales closures

· Feedback to the marketing vendors regarding the effectiveness and performance of different collaterals across all different social media campaigning

g. Collaboration and Supervision:

· Work closely with internal teams to ensure alignment between marketing activities and organizational objectives.

· Provide oversight and guidance to marketing agencies, ensuring accountability and performance.

h. Qualifications and Skills:

· Educational Background: Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

· Experience: Minimum of 5 years of experience in marketing, branding, or a similar role, preferably in an NGO or educational organization.

· Technical Skills: Proficiency in social media management tools, digital marketing platforms, and analytics tools.

· Soft Skills: Strong leadership, communication, and organizational skills.

i. Other Requirements:

· Creative mind-set with the ability to think strategically.

· Knowledge of vendor management and event planning.

· Familiarity with product marketing, particularly in the context of women empowerment initiatives.

j. Key Performance Indicators (KPIs):

· Growth in social media engagement and followers.

· Increase in visibility and sales of products under Nari Shashaktikaran.

· Successful execution of events and marketing campaigns.

· Timely and accurate documentation of all activities.

· Quality and efficiency of vendor and agency collaborations.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person