Marketing Manager

About the Role

Marketing Manager

employer of choice

Key Responsibilities

1. Employer Branding & Thought Leadership

• Develop and execute a compelling

  employer branding strategy

  across social media, website, blogs, and video content.
• Partner with

  HR and Talent Acquisition

  to strengthen our positioning as an employer of choice.
• Create and manage

  content calendars

  for LinkedIn, X (Twitter), and other platforms.
• Lead

  storytelling initiatives

  that showcase company culture, innovation, and employee success stories.

2. Prospect Engagement & Lead Generation

• Collaborate with

  Sales and Presales

  teams to create impactful

  pitch decks, campaigns, and marketing collateral

  .
• Design and execute

  digital campaigns, webinars, and outreach programs

  to generate and nurture leads.
• Support presales efforts with

  tailored content for RFPs, proposals, and client presentations

  .
• Track and analyze

  campaign performance

  to optimize engagement and ROI.

3. Employee-Oriented Branding

• Organize and promote

  internal events, podcasts, and webinars

  that highlight employee expertise and engagement.
• Amplify

  employee voices and success stories

  through internal and external channels.
• Drive initiatives that build a

  strong internal brand culture

  and community connection.

4. Strategic Partnerships & Analyst Relations

• Build and manage relationships with

  industry analysts

  (Gartner, Forrester, etc.) and

  strategic partners

  (Microsoft, Snowflake, Databricks).
• Coordinate submissions for

  Magic Quadrants, Market Guides, and industry reports

  .
• Leverage partnerships to

  enhance brand credibility, visibility, and thought leadership positioning

  .

What We’re Looking For

• 6–10 years of experience in

  B2B Marketing, Employer Branding, or Communications

  .
• Strong storytelling and content creation skills across digital and social media.
• Proven success in running

  lead-generation campaigns

  and measuring impact.
• Experience managing

  cross-functional collaboration

  and strategic partnerships.
• Excellent communication, creativity, and analytical mindset.