Marketing Manager

Brand and Marketing Promotions (70%): Develop and implement marketing strategies in line with Senior Leadership Team requirements to promote the school's unique value proposition and brand, aligning with its mission and values.

· Plan and manage digital marketing campaigns across various channels (social media, email marketing)

· Develop compelling marketing collateral (e.g., digital, print, video, brochures press releases, website updates) while ensuring brand consistency

· Plan and execute a diverse annual program of events from conception to post-event analysis, including exhibitions and other school functions. Manage event logistics with appropriate branding, vendor negotiations, and coordination to ensure seamless execution

· Conduct market research to identify trends, competitor activities, and opportunities for growth and exposure

· Maintain and implement the annual marketing calendar

· Stay current with social media trends and collaborate with the school’s social media team to enhance digital engagement

· Track and analyze marketing activities, engagement metrics, and outreach effectiveness with actionable insights

Alumni Relations (15%):

· Work with alumni team to build a strong engagement strategy, help foster lifelong relationships between the school and its graduates

· Create alumni databases, communications, and social media groups to maintain up-to-date connections

· Collaborate with alumni to encourage volunteerism, student mentorship, and advocacy for the school

· Plan and coordinate alumni events, reunions, mentorship programs, and networking initiatives

Fundraising (15%):

· Collaborate with the Fundraising Taskforce to support the planning, coordination, and execution of fundraising campaigns and donor engagement initiatives

· Develop creative materials and messaging to support fundraising appeals

· Maintain donor communication, acknowledgment, and reporting in alignment with taskforce goals.

Incumbent Specification

Education and Experience

Education- Graduate with reasonably good grades

Experience: 5+ years of relevant experience

Functional Competencies

Domain Knowledge:

· Strong interpersonal and communication skills

· Experience in marketing, branding, or public relations roles is ideal

· Ability to relate to people with different cultural and social backgrounds

· Proven ability to manage complex projects and collaborate across teams and committees

Computer Proficiency:

§ Proficiency in marketing and social media management tools

Leadership Competencies

§ Preferred leadership Competencies of Calcutta International School

Job Type: Full-time

Pay: Up to ₹700,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 5 years (Preferred)

Work Location: In person