Marketing Manager

Marketing Manager

This is a strategic role requiring a balance of creative vision, execution excellence, and data-driven decision-making.

• Develop and implement a 360-degree marketing calendar aligned with business goals and OEM brand strategy.
• Own end-to-end campaign execution – from ideation to performance review.
• Manage paid campaigns (Google Ads, Meta, YouTube, Auto Portals).
• Optimize cost per lead (CPL), cost per acquisition (CPA), and lead-to-sale conversion ratios.
• Oversee website, SEO, content, and social media presence.
• Drive brand visibility through ATL (print, outdoor, radio), BTL (activations, test-drive events), and TTL (integrated digital+offline) campaigns.
• Ensure all brand communication complies with OEM standards and maintains premium positioning.
• Design and execute campaigns for new car sales, pre-owned vehicles, and aftersales.
• Work closely with CRM teams to enhance prospect nurturing and customer retention.
• Organize customer engagement events, experiential drives, car launches, and retail activations.
• Partner with agencies for planning and seamless execution of high-touchpoint brand experiences
• Track KPIs including leads, ROI, conversion, traffic, engagement, and campaign reach.
• Present regular performance dashboards to management and OEM teams
• Plan, allocate, and monitor marketing budgets.
• Liaise with agencies, creative partners, and vendors for campaigns and deliverables.

Qualifications & Skills:

• Bachelor’s/Master’s in Marketing, Business Management, or a related field.
• Minimum 5 years’ experience in automotive or luxury/Hotel Industry marketing.
• Strong knowledge of digital tools (Google Ads, Meta Ads, SEO, CRM systems, Analytics).
• Excellent communication, leadership, and project management skills.
• Passion for automobiles, branding, and customer experience