Marketing Manager – Acquisition & Growth

About Institute of Product Leadership(IPL):

Founded in 2012, the Institute of Product Leadership (IPL) is Asia’s first B-School dedicated to accelerating the career paths of working professionals with outstanding potential for innovation and leadership. With campuses in Bangalore, Pune, and Houston, IPL offers accredited and certification programs that blend real-world insights with cutting-edge frameworks through a unique experiential pedagogy of “Learning by Doing” in Product, Design, Strategy, Leadership, and Applied Data Science.

Our mission is to create 10,000 product and tech leaders within five years, and we are looking for a Growth Marketing Manager who will play a critical role in driving admissions and revenue growth

Job Title:

Location:

Website:

Who We Are Looking For:

• A 360-degree marketer with

  7–8 years

  of experience driving measurable business results.
• Strong

  revenue accountability

  and a proven track record of impacting admissions, sales, or business growth.
• Hands-on experience across

  acquisition, organic growth, retention, content, paid campaigns, and analytics

  .
• Comfortable

  experimenting, scaling campaigns,

  and

  optimizing strategies

  across multiple channels.

• Data-driven

  , strategic, and collaborative, able to influence cross-functional teams and deliver measurable outcomes.

Key Responsibilities:

• Develop and execute end-to-end digital marketing strategies that directly drive revenue growth and admissions.
• Lead acquisition campaigns across paid and organic channels, including Google, Meta, LinkedIn, SEO, content, and partnerships.
• Build and scale organic growth engines through content, communities, and AI-driven discoverability initiatives.
• Design lead reactivation campaigns to revive dormant prospects and accelerate conversions.
• Analyze campaign and funnel performance to optimize CAC, LTV, and overall ROI.
• Collaborate with sales, product, and marketing teams to align initiatives with revenue targets.
• Test and scale innovative marketing strategies to shorten sales cycles and maximize impact.



Qualifications:

• 7–8 years of experience in digital marketing with a

  strong focus on revenue and results

  .
• Proven expertise in

  full-funnel marketing

  : acquisition, retention, content, organic, paid, and community-led growth.
• Experience optimizing

  CAC, LTV, conversion rates

  , and other revenue metrics.
• Strong analytics skills with experience using tools like GA4, Clarity, HubSpot, Mixpanel, or equivalent.
• Exceptional communication, project management, and leadership skills.
• Creative, experimental, and able to scale successful campaigns across multiple channels.