Job
Description
About Us: Vibrant Publishers is a leading independent publishing house specializing in career, academic, and business books designed to empower learners and professionals worldwide. We are looking for a dynamic and strategic Marketing Lead who will drive brand awareness, lead generation, and sales growth across multiple channels. Role Overview: As the Marketing Lead, you will be responsible for developing and executing integrated marketing strategies to promote our publications across digital, Amazon, and institutional channels. You will lead a small team, collaborate with internal stakeholders (Sales, Editorial, Design), and ensure all marketing activities align with company goals and brand standards. Key Responsibilities: Strategy & Planning: Develop and own the overall marketing strategy and calendar for Vibrant Publishers. Identify target audiences and create tailored marketing campaigns to reach them. Set and monitor KPIs for brand awareness, lead generation, conversion, and retention. Campaign Management: Lead content marketing initiatives including email campaigns, newsletters, blog content, social media, and influencer collaborations. Plan and execute paid ad campaigns (Google Ads, Amazon Ads, Meta, LinkedIn). Coordinate seasonal and title-specific promotions (especially for Amazon and direct-to-consumer). Amazon & E-Commerce Marketing: Optimize product listings on Amazon (SEO, A+ content, keywords, visuals). Drive reviews, ranking, and traffic using internal tools and external agencies. Monitor sales reports and performance metrics on Amazon KDP, Seller Central, and other platforms. Team Leadership: Manage and mentor marketing executives, interns, or freelancers. Oversee the content, design, and execution of all marketing materials and campaigns. Analytics & Reporting: Track ROI of campaigns using tools like Google Analytics, HubSpot, Amazon dashboards, etc. Prepare monthly performance reports and present insights and recommendations to leadership. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). 5-7 years of progressive experience in marketing, preferably in publishing, e-commerce, or edtech sectors. Strong knowledge of Amazon marketing, SEO/SEM, email automation tools, and analytics. Excellent verbal and written communication skills. Experience managing a small team and collaborating cross-functionally. Creative mindset with a data-driven approach. Preferred Skills: Experience with publishing tools (KDP, IngramSpark) and Amazon Seller Central. Proficiency in design tools like Canva or Adobe Creative Suite. Familiarity with PR/media outreach and event/webinar planning. What We Offer: Competitive salary as per industry standards. Flexible working hours with hybrid/remote options A collaborative, mission-driven team culture Opportunities for learning, growth, and creativity Job Types: Full-time, Permanent Pay: ₹39,243.94 - ₹66,668.81 per month Schedule: Day shift Morning shift Supplemental Pay: Yearly bonus Experience: Leader: 3 years (Preferred) Work Location: In person
