Marketing & Lead Generation Specialist

Who We Are:

Manage Captive Solutions (MCS) stands as the ultimate solution for effortless offshore hiring, precise payroll management, streamlined administration, and stringent compliances. We provide businesses distinctive solutions, making it easy to hire and onboard new team members. By removing the hurdles of setting up a local office, we enable businesses to focus on expanding their horizons. Our holistic service oversees the entire onboarding process, managing everything from local regulations to payroll intricacies and compliance matters. Additionally, our commitment to cutting-edge technology delivery further enhances their business operations.

Job Title:

Experience:

Location:

Job Summary:

We are seeking a dynamic and results-driven Lead Generation Executive with over 4- 6 years of experience in B2B lead generation within the IT services industry. The ideal candidate will be responsible for identifying potential business opportunities, executing targeted outreach campaigns, and driving qualified leads into the sales funnel. You’ll play a crucial role in accelerating our customer acquisition efforts and work closely with cross-functional teams to align lead generation strategies with business goals.

Key Responsibilities:

• Design and establish the end-to-end lead generation process, including strategy, tools, workflows, qualification criteria, and performance tracking.
• Hands-on use of platforms like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Crunchbase, and similar tools to identify, research, and qualify leads.
• Evaluate, test, and recommend the right set of tools and platforms to enhance lead generation efficiency.
• Develop and execute effective cold email and LinkedIn outreach campaigns to generate high-quality leads in the US or Middle East markets.
• Maintain, update, and manage lead information in CRM systems such as HubSpot, Zoho, or equivalent platforms.
• Collaborate with sales and marketing teams to define and refine lead qualification criteria.
• Generate appointments and demos for the sales team with sales-ready prospects.
• Contribute to strategy sessions by conducting competitor and market research to identify new business opportunities and refine outreach.
• Design and implement multi-channel marketing campaigns (email, social media, direct outreach) to nurture leads.
• Track key campaign metrics and optimize performance using data-driven insights.
• Maintain an accurate and organized lead database.
• Work closely with the product and solution teams to stay updated on offerings that attract prospects.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4- 6 years of hands-on experience in B2B lead generation, preferably in IT services or tech startups.
• Proven expertise in outbound lead generation techniques and tools.
• Proficient in using CRM platforms and marketing automation tools.
• Excellent communication skills—both written and verbal.
• Strong analytical mindset with the ability to make data-driven decisions.
• Highly organized, self-motivated, and able to work independently in a fast-paced environment.
• Sound understanding of technical service offerings and ability to convey value propositions effectively.

Preferred Qualifications:

• Experience in generating leads across international markets—particularly US, Middle East and MENA Region.
• Prior exposure to end-to-end outreach campaign management.
• Familiarity with basic digital marketing concepts, including email nurturing, landing pages, and performance analytics.
• Exposure to startups or mid-sized IT organizations is a strong plus.

Compensation:

Our compensation structure reflects both industry standards and the value we place on impactful work. It includes a stable fixed component complemented by a performance-based incentive, designed to reward consistency, creativity, and results in lead generation efforts.

How to Apply:

If you're passionate about the role and ready to make an impact, we'd love to hear from you! 📧 Apply at career@managecaptive.com or DM your CV.

Note:

Manage Captive Solutions is an equal opportunity employer and encourages individuals from diverse backgrounds to apply.