Marketing & Lead Generation Specialist

Marketing & Lead Generation Specialist

on-ground marketing activities

digital marketing campaigns

field marketing

online platforms

Key Responsibilities:

• Lead Generation & Market Activities:

  • Conduct on-ground marketing activities such as events, BTL campaigns, promotions, and activations to generate leads.
    

  • Identify and approach potential customers in targeted areas and markets.
    

  • Collaborate with sales teams to ensure smooth lead handover and follow-up.
    

• Digital Marketing:

  • Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads).
    

  • Manage and optimize campaigns for lead generation and ROI improvement.
    

  • Handle SEO, social media marketing, and content marketing to enhance brand visibility.
    

• Data & Reporting:

  • Maintain accurate records of leads generated from both online and offline sources.
    

  • Analyze campaign performance and provide regular reports with actionable insights.
    

Required Skills & Qualifications:

• Education:

• Experience:

• Skills:

  • Strong communication and interpersonal skills.
    

  • Knowledge of digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools).
    

  • Ability to plan and execute on-ground marketing activities.
    

  • Familiarity with CRM tools (HubSpot, Zoho, etc.) is a plus.
    

Key Performance Indicators (KPIs):

• Number of qualified leads generated per month.
  

• ROI on digital marketing campaigns.
  

• Engagement and conversion rate from field marketing activities.