Marketing Head

Company:

Role Overview

Marketing Head

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and execute annual and quarterly marketing strategies for all projects.
• Strengthen the brand positioning of the company across Bangalore.
• Build marketing roadmaps aligned with sales and business goals.

2. Project Launch Management

• Plan and execute 360 marketing campaigns for new project launches.
• Oversee creative direction, brochures, project videos, site branding & hoardings.
• Ensure seamless coordination with sales, design, and CRM teams.

3. Digital Marketing Leadership

• Drive online lead generation through Google Ads, Meta Ads, SEO/SEM, landing pages, and paid campaigns.
• Track campaign performance and optimize for ROI-driven outcomes.
• Manage digital marketing agencies and performance dashboards.

4. Offline Marketing & Branding

• Plan print ads, hoardings, radio, roadshows, and real estate event participation.
• Manage all offline branding touchpoints and ensure brand consistency.
• Oversee project-level branding materials, signage, and creative assets.

5. Market Research & Analytics

• Conduct competitor analysis, pricing research, customer insight studies.
• Present monthly marketing performance reports to senior management.
• Recommend strategic adjustments based on market trends.

6. Budgeting & Vendor Management

• Create and manage annual/quarterly marketing budgets.
• Approve and track spend across digital, offline, and vendor channels.
• Manage relationships with creative agencies, digital partners, and vendors.

7. Team Leadership

• Lead and mentor the marketing team (digital, creative, on-ground).
• Build a high-performance marketing culture focused on results.
• Ensure interdepartmental communication with sales, CRM, and engineering.

Candidate Requirements

• 10–15 years

  of experience in marketing, with at least

  5 years in leadership roles

  .

• Real estate industry experience is mandatory

  (plotted/residential preferred).
• Strong expertise in

  digital marketing

  and

  offline campaigns

  .
• Proven record in

  project launches

  , brand management, and customer acquisition.
• Ability to manage teams, agencies, budgets, and high-pressure timelines.
• Excellent communication, strategic thinking, and analytical abilities.
• Experience in Bangalore real estate market is a strong advantage.

Key Skills Required

• Marketing Strategy
• Digital Marketing & Lead Generation
• Real Estate Campaign Management
• Brand Building & Communication
• Project Launch Execution
• Vendor & Agency Coordination
• Sales Collaboration
• Budgeting & Analytics
• Leadership & Team Management

Education

• MBA in Marketing / Master’s Degree preferred
• Additional certifications in digital marketing are a plus

Compensation

• Competitive salary based on experience

Performance incentives may apply (company policy)