Role & responsibilities Develop and implement sales plans and strategies for the assigned area in order to achieve the company's objective. Achieve and exceed sales targets and objectives within the assigned area. Responsible for proper implementation and reports extraction from DMS and Filed Assist apps in coordination with sales partners and MIS team. Ensure effective distribution coverage in close coordination with Super stockiest, Authorized Distributor and Retail Partners. Plan beat route for team and ensure proper adherence of the beat and target achievement from them. Deploy and monitor the execution of promotions and market initiatives to drive volume, value, and market share growth. Act as a one-point contact for implementation of companys schemes, offers, and other promotions plans. Responsible for proper market research while having a key eye on the promotional offer including schemes and incentives and keep the RSM updated. Ensure proper distribution coverage at every corner of the territory while managing effective execution of various planned initiatives. Build and maintain strong relationships with SS, Distributors, and Retail partners. Maintain various reports related sales, coverage, market share, etc. and reporting it to RSM . Preferred candidate profile Incumbent with 5+ years of experience in FMCG industry shall be preferred. Preferred candidate should have good communication, upselling, cross selling, and suggestive selling skills. Candidates require from Biscuit, Chocolate, Snack, process food sales background Graduation in any stream