Marketing Head

Role & responsibilities

• Strategic Leadership: Define and implement the overall marketing strategy for Priyagold across digital, print, and retail.

• Brand Management: Strengthen Priyagolds brand identity through innovative campaigns, packaging innovations, festive launches, and influencer collaborations.
• Digital & Social Media: Lead high-impact campaigns across Instagram, Facebook, YouTube, LinkedIn, meme pages, and influencer platforms.
• Creative Direction: Oversee development of video ads, motion graphics, packaging, gift hampers, and AI-generated creatives.
• Campaign Innovation: Launch performance marketing, meme collaborations, and AI powered campaigns to boost engagement.
• Market Research & Consumer Insights: Track consumer behavior, competitors, and trends to design campaigns aligned with audience needs.
• Team & Agency Management: Lead and mentor the internal marketing/design team, while managing external agencies, influencers, and media partners.
• PR & Communication: Build strong public relations to enhance Priyagolds market positioning and reputation.

Preferred candidate profile

• 812 years of experience in marketing/brand management, preferably in FMCG.

• Strong expertise in digital marketing, social media, packaging design strategy, and influencer marketing.

• Proven track record of executing high-impact marketing campaigns and driving measurable growth.

• Excellent knowledge of Google, Instagram, Facebook, YouTube, LinkedIn ecosystems.

• Ability to blend creativity with business goals and deliver consumer-driven strategies.

• Strong leadership skills to manage cross-functional teams, agencies, and external partners.