Marketing Executive

We're looking for a creative and results-driven Digital marketer to join our team. The ideal candidate will be adept at crafting engaging content, understanding social media trends, and building strong online communities. While a core part of this role involves creating compelling video and static content, we also need someone who excels in copywriting, has a basic grasp of paid advertising, and thrives as a collaborative team player. 

If you're passionate about leveraging social media to tell brand stories and connect with audiences, we want to hear from you! 

Responsibilities:

Social Media Strategy & Management:

• Develop and execute comprehensive social media content across platforms like Instagram, YouTube, Facebook, and LinkedIn to boost brand awareness and engagement. 
• Schedule and publish daily content, ensuring consistent brand voice and messaging. 
• Monitor social channels for trends, engagement, and feedback, responding promptly and appropriately. 
• Analyze social media data to track performance, identify insights, and optimize strategies. 
• Stay up to date with the latest social media best practices, algorithms, and emerging platforms. 

Content Creation (Video & Copy):

• Shoot and edit video content for social media, including short-form vertical videos (Reels, Shorts) and other engaging formats. 
• Comfortable with video editing designing software (e.g., FinalCut Pro, CapCut, Adobe Suite, DaVinci) to create clean, engaging visuals. 
• Write and design clear, compelling, and creative copy for all social media posts, captions, and stories. 
• Develop fresh content ideas that resonate with our target audience. 
• Ensure all content is grammatically correct and on-brand. 

Trend Spotting & Application:

• Actively research and identify emerging social media trends, viral content, and trending audio. 
• Strategically incorporate relevant trends into our content to maintain relevance and increase engagement. 

Paid Social Media (Basic Understanding):

• Possess a fundamental understanding of

  Meta Ads

  and

  Google Ads

  platforms. 
• Be able to assist with basic campaign setup, audience targeting, and monitoring ad performance under guidance. 
• Understand key metrics like impressions, reach, and clicks. 

Team Collaboration:

• Collaborate effectively with marketing, sales, and other internal teams to align social media efforts with overall company goals. 
• Provide regular updates on social media performance and insights. 
• Actively participate in team discussions and contribute creative solutions. 
• Be a proactive and positive team player, ready to support colleagues as needed. 

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience). 
• 1+ years of experience as a Digital marketer or in a similar role. 
• Demonstrable ability to shoot and edit, engaging video content for social media. 
• Excellent written and verbal communication skills. 
• Strong understanding of major social media platforms and their respective audiences. 
• Basic understanding of

  Meta Ads

  and

  Google Ads

  . 
• Familiarity with social media analytics and reporting. 
• Highly creative with an eye for detail and visual appeal. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Proactive, adaptable, and eager to learn. 
• Strong organizational and time management skills. 



Bonus Points:

• Familiarity with SEO principles for content optimization. 
• Experience in Ed-tech.