Skill required:
Marketing Operations - Digital Project Management
Designation:
Marketing Engagement Specialist
Qualifications:
Any Graduation
Years of Experience:
7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
What are we looking for?
- Project Management: Proven experience in managing complex projects, preferably in the digital marketing domain, with a track record of delivering projects on time and within budget.
- Stakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.
- Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.
- Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions.
- Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.
- Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).
- Agile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution.
- Data Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data. Roles and Responsibilities: Project Planning & Requirement Gathering: Collaborate with client stakeholders, technical leads, & campaign developers to define project/campaign scope, objectives, deliverables, & timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, & track updates regularly. Ensure request submitted by Clients are complete & accurate before assigning it toCampaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, & manage expectations. Resource Management: Allocate project & campaign tasks to campaign developers & technical leads based on their expertise & availability. Ensure that team members have the necessary resources & support to fulfil their responsibilities effectively.Risk Assessment & Mitigation:Identify potential project risks & issues, both technical & non-technical, & develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices & client requirements. Conduct thorough testing & review processes before deliverables are shared for client review & approval. Ensure feedbacks are well documented & communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Marekto, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms & their respective tools (e.g., Adobe Marketo, SFMC Email Studio, Journey Builder). Budget & Cost Control:Manage project budgets, track expenses, & control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management:Monitor project timelines, identify potential delays, & implement corrective actions to keep the project on track for timely delivery.Change Management: Manage change requests & scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, & budgets & obtain necessary approvals. Work Orchestration & Data hygiene:Fully understand ticketing/request management tool & accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal & external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist & other important process document wherever applicable
