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Accenture in India
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Marketing Engagement Analyst

Marketing Engagement Analyst

Accenture in India

3 - 5 years

0 Lacs

Navi Mumbai Maharashtra India

Posted:1 day ago| Platform:

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Skills Required

marketing engagement management strategy consulting technology network power drive data content ads design planning tracking analysis evaluation database marketo eloqua sql js communication automation targeting flow javascript html test development selenium java api testing rest saas linux service updating

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Campaign Management

Designation:

Marketing Engagement Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

Knowledge of how a Database works which can be leveraged for Campaign Management is a must.
Knowledge of AEM - Desirable
Other email delivery applications: Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don’t have Adobe – high proficiency
Knowledge of SQL and JS desirable What are we looking for?
Candidate should be a graduate
Minimum 2 year experience in Email/Campaign Management required.
Strong verbal and written communication skills
Experience in Adobe Campaign QA and Adobe Campaign Lifecycle
Understanding of Automation and Framework Development
Knowledge on Targeting, Action, Deliveries, Flow Control activities
Knowledge of JavaScript, HTML 5, CSS3.
Excellent experience in Test Automation framework development using Selenium, JAVA and TestNG
Good to have experience in Web Application Validation, API testing, REST & SOAP API’s, Saas, Multitenancy
Working knowledge of Linux, SQL platforms
Excellent customer service skills and experience in customer facing role.
Able to work in a highly dynamic environment and able to multi-task.
Intimate knowledge of Campaign Management Best Practices and trends.
Experience in Creating Complex workflows in ACM and list generation.
Strong analytical knowledge in the marketing space.
Impeccable time management and communication skills
Project and Client (Brand team) management experience is a must.
Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management Roles and Responsibilities:
In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts

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Marketing Engagement Analyst