Posted:2 days ago|
Platform:
On-site
Full Time
Job Title – Marketing Director
Company – Indra Shakti Ventures
Location – Mumbai (on-site at Goregaon, 5 days a week), Full-time
Experience: 8+ yrs
Industry Preference: Luxury, Premium FMCG,Lifestyle or Consumer Brands
Indra Holdings oversees the specialty regional rice brand SWAH and a healthy functional beverage brand and a ready-to-drink (RTD) beverage brand. Swah is a luxury rice brand celebrating India’s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.
As an early-stage startup focused on strategic growth and operational excellence, we are seeking a seasoned Marketing Director to join the Founder's Office, reporting to the Chairman.This position will be groomed for a future CMO role.
Role Overview
We’re looking for a Marketing Director to lead the brand journey of Swah- from product to perception, story to shelf. This is a high-impact leadership role where you’ll shape brand direction, work with customer insights, and drive business growth across channels. You should have a background demonstrating strong commercial acumen and have worked closely with offline and online channel teams to drive revenue growth and market share.
Key Responsibilities
Own and evolve Swah’s brand identity, voice, and positioning in the premium lifestyle space, translating the brand vision into a clear and consistent marketing strategy.
Lead qualitative and quantitative consumer research to uncover insights, validate pricing and positioning, and identify opportunities in luxury FMCG and gifting.
Drive marketing P&L and budgeting, allocating spends effectively across brand-building and performance marketing, and ensuring measurable ROI.
Liaison and manage creative, media, influencer, performance, and research agencies, ensuring quality, brand consistency, and timely delivery.
Plan and execute full-funnel campaigns, new product and market launches, and retail activations in close alignment with product, sales, and operations.
Build and mentor a high-performing marketing team of 4 team members while creating a culture of agility, experimentation, and brand-first thinking across the organisation.
Manage the brand budget across channels.
Have at least 8 years, and ideally a decade or more years of experience in brand/marketing roles in FMCG, D2C, or lifestyle sectors
Can zoom out to strategy and zoom in to detail
Are as comfortable briefing a creative agency as reading a P&L
Have built or scaled premium Indian/global brands
Application Process:
Candidates should apply by submitting a detailed resume and a cover letter that addresses how their background, skills, and experiences align with the specific requirements of this role.
Indra Shakti Ventures
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