Marketing Copywriter

Content Writer (Marketing Focus) - Devxtra

About Devxtra

Devxtra is not your typical education company. We're a fast-growing developer community in Kochi that's disrupting how tech education works in India.

We're building high-quality developers, creators, and founders through a unique model: scholarship-based learning, industry mentorship, real projects, and earning-while-learning opportunities. In 6 months, we've grown from 4 people to 50+ students and 30+ team members.

We're transparent, mission-driven, and moving FAST. If you want to write boring corporate content, this isn't for you. But if you want to write words that actually convert, inspire, and build a brand, keep reading.

The Role

We're hiring a Content Writer with a marketing mindset who can craft compelling copy that drives action—not just pretty words that sit on a page.

Your primary mission? Write scripts for marketing reels, ad copy that converts, captions that engage, and stories that sell our mission. You'll work across multiple platforms (Instagram, Youtube, etc.) and collaborate with our marketing and media teams to create content that grows our brand.

Location: Kalamassery, Kochi (On-site)
Experience: Open to all levels (Freshers to 2+ years)
Salary: ₹15,000 - ₹20,000/month (based on skills and portfolio)
Type: Full-time

What You'll Do

Core Responsibilities (Must-Haves)

1. Marketing Reel Scripts (PRIMARY FOCUS)

• Write engaging, conversion-focused scripts for Instagram Reels and YouTube Shorts
• Craft scripts for founder videos, co-founder content, and team member posts
• Understand storytelling beats: hooks, value delivery, calls-to-action
• Adapt tone and style for different personalities (founder, technical experts, growth coaches)
• Write both Malayalam-English mix scripts and pure English scripts

2. Ad Copywriting

• Create high-converting ad copy for Meta (Instagram/Facebook) and LinkedIn campaigns
• Write multiple variations for A/B testing
• Craft headlines, body copy, and CTAs that drive clicks and conversions
• Understand direct response copywriting principles
• Work with the marketing team to optimize based on performance data

3. Social Media Captions & Content

• Write daily captions for Devxtra Academy, Storiez, Community pages
• Create engaging captions for personal brand accounts (Founder, Co-founder, Team leads)
• Craft Instagram Story copy, poll questions, engagement prompts
• Write LinkedIn posts that position us as thought leaders
• Adapt voice and tone for different platforms and audiences

4. Student Success Stories & Testimonials

• Interview students (or work from recordings) to craft compelling transformation stories
• Write case studies that showcase real results
• Turn raw testimonials into emotionally resonant narratives
• Create "before and after" story formats that inspire prospects

5. Script Writing for Awareness & Educational Content

• Write scripts for educational reels (explaining concepts, industry insights)
• Craft awareness campaign scripts (problem-solution frameworks)
• Develop explainer content that simplifies complex topics
• Write scripts for event announcements, updates, behind-the-scenes content

Nice-to-Haves

• Email marketing sequences and newsletters
• Website copy (landing pages, course descriptions, about pages)
• Long-form content (blogs, articles, thought leadership pieces)
• SEO writing basics
• Basic understanding of analytics (what copy performs and why)
• Basic design sense to collaborate effectively with designers

What We're Looking For

Must-Have Skills:

✅ Copywriting fundamentals - You understand how to write for conversion, not just communication
✅ Marketing psychology - You know what makes people click, read, and take action
✅ Versatile writing - Can switch between casual, professional, persuasive, and storytelling tones
✅ Fast learner - Can quickly understand our brand voice and replicate it
✅ Script writing ability - Know how to structure video scripts with hooks, flow, and CTAs
✅ Cultural fluency - Comfortable writing in Malayalam-English mix (like how Kerala youth actually speak)
✅ Self-editing - Your first drafts are clean; you don't need heavy hand-holding
✅ Feedback-friendly - Can take direction and iterate quickly

Nice-to-Have:

✅ Understanding of Kerala's education landscape and student pain points
✅ Familiarity with social media trends (especially Instagram Reels)✅ Portfolio showing marketing-focused writing (ads, social media, scripts)✅ Experience writing for education, tech, or startup brands✅ Basic understanding of what makes content perform (analytics awareness)

Personality & Culture Fit:

✅ Marketing mindset - You think like a marketer first, writer second
✅ Mission-driven - You care about education, youth empowerment, and making impact
✅ Startup mentality - Ready to hustle, adapt, and move fast
✅ Collaborative - Work seamlessly with marketing team, media team, and founders
✅ Volume + Quality - Can produce high-quality work consistently and quickly
✅ Transparent & honest - No BS. If something's not working, you say it
✅ Curious learner - Willing to learn about tech/education space (we'll teach you!)

What You'll Get

Growth & Learning:

• Work on real marketing campaigns with measurable impact
• Learn from founders and a young, ambitious team
• Develop skills in conversion copywriting, storytelling, and brand building
• Opportunity to grow into a Senior Content Strategist or Content Lead
• Hands-on experience building a brand from the ground up

Impact:

• Your words directly influence students' career decisions
• Help build a brand that's changing education in Kerala
• See your scripts come to life in videos that reach thousands
• Be part of a transparent, mission-driven startup story

Environment:

• Young, energetic team (mostly 18-32 age group)
• Collaborative, no-hierarchy culture
• Creative freedom to test different approaches
• Fast-paced, high-growth environment
• Work directly with founders and leadership

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Kalamassery, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person