Marketing Communications Manager

Construction World

Marketing Communications Manager

Key Responsibilities

📢 Marketing Communications & Branding

• Develop and execute integrated marketing communication strategies across print, digital, and event channels.
• Create brand content (collaterals, scripts, ad copy, PR releases) tailored to different audiences.
• Maintain brand tone and voice across platforms—print, social, digital, and live events.

📚 Print Media Campaigns

• Drive promotions for B2B publications through media plans, emailers, advertorials, and media partnerships.
• Collaborate with editorial and ad sales teams for issue-based marketing campaigns and advertiser promotions.

💻 Digital Marketing

• Manage LinkedIn, email campaigns, newsletters, Google Ads, and performance analytics.
• Work with internal and external teams to improve online visibility and lead generation for events, subscriptions, and awards.
• Stay up to date with trends in B2B digital content marketing.

🎤 Event Marketing & On-Ground Promotions

• Design and execute marketing plans for expos, awards, webinars, and conferences.
• Handle event branding (print/digital creatives, social media promotions, signage, AV scripts).
• Collaborate with the sales and production teams for pre-event buzz and post-event recall.

🤝 Strategic Alliances & Corporate Communications

• Drive collaborations with trade associations, corporates, and knowledge partners.
• Assist in planning speaker outreach, partnerships, and sponsorship-driven co-marketing efforts.

What We’re Looking For

• 10–15 years of relevant experience in

  print media

  ,

  digital marketing

  , and

  event marketing

• Strong content and copywriting skills (experience in script writing is a plus)

• Exposure to managing B2B brands or publications preferred

• Proficient with digital tools: social media platforms, analytics dashboards, marketing automation tools

• Graduate/Postgraduate in Marketing, Advertising, PR, or Mass Communication