Marketing Automation Specialist

Pratra is a leading travel technology company based in Bengaluru, with a strong global presence in the US and UK. The company specializes in developing innovative software products that cater to travel agencies and TMCs worldwide. As a Marketing Automation Specialist at Pratra, you will be responsible for managing and executing marketing automation workflows, email campaigns, and nurture streams. Your role will involve handling lead scoring, segmentation, and lifecycle automation, as well as analyzing campaign performance to drive continuous improvement. Collaboration with the sales team to ensure alignment in lead hand-off and pipeline impact will be crucial. Additionally, maintaining clean and compliant marketing databases and working with platforms like HubSpot, Marketo, or Pardot will be part of your responsibilities. Supporting A/B testing, personalization, and dynamic content strategies will also be key aspects of the role. The ideal candidate for this position should have at least 5 years of hands-on experience in marketing automation and a strong proficiency in tools such as HubSpot, Marketo, Pardot, or similar platforms. Experience in integrating automation with CRM platforms, particularly Salesforce, would be advantageous. An analytical mindset with the ability to interpret campaign performance metrics is essential, along with a good understanding of email marketing compliance standards like GDPR and CAN-SPAM. Possession of certifications in HubSpot, Marketo, or other automation tools would be a bonus. Joining Pratra offers you the opportunity to work with a rapidly growing global tech team in a flexible work environment that includes remote and hybrid options. The company provides competitive compensation and performance-based growth opportunities, allowing you to innovate in a high-impact marketing role within a collaborative and ambitious company culture.,