Marketing Automation Executive - Email & WhatsApp

Office Location -

Landmark -

Working time:

Wording Days

Website:

Role Overview:

Marketing Automation Executive

Key Responsibilities

1. Campaign Management

• Plan, create, and implement Email & WhatsApp campaigns in alignment with the marketing calendar.
• Collaborate with content, design, and sales teams to develop engaging campaign concepts.
• Monitor, test, and optimize for maximum reach, engagement, and conversion.\

2. Segmentation & Targeting

• Perform audience segmentation and smart targeting for personalized campaigns.
• Manage and maintain segmented email lists and WhatsApp contact groups.
• Maintain data hygiene and ensure accurate CRM database updates.

3. Strategic Ownership

• Provide data-driven recommendations for new campaigns, creative angles, and audience targeting.
• Conduct competitor analysis and track industry trends to improve campaign effectiveness.
• Align campaigns with broader marketing goals and brand positioning.

4. Testing & Optimization

• Conduct A/B testing for subject lines, content, and send times.
• Track and analyze campaign performance via ESP analytics and Google Analytics.
• Optimize based on KPIs such as open rate, CTR, and conversions.

5. CRM & Integration Skills

• Integrate Email & WhatsApp marketing platforms with CRM tools like HubSpot, Zoho, or Salesforce.
• Implement and manage automation workflows using Mailchimp, Zapier, Pabbly, or similar tools.
• Utilize API and webhook integrations for lead management and reporting.

6. Compliance & Best Practices

• Ensure adherence to GDPR, TRAI guidelines, and WhatsApp Business policies.
• Manage opt-in/opt-out processes and maintain audience trust.

7. Preferred Industry Experience

• Experience in

  FMCG

  or

  D2C

  sectors preferred.

• Product based industry experience is must

• Understanding of audience cultural nuances for personalized engagement.

Qualifications & Skills

• Mandatory Bachelors Degree in Technology, Marketing, or related field.

• 3 to 5 years of experience in Email & WhatsApp marketing.
• Proficiency in ESPs like Mailchimp, HubSpot, Klaviyo, etc.
• Strong knowledge of automation tools (Zapier, Pabbly), API, and webhooks.
• Excellent copywriting skills for subject lines, CTAs, and short-form messaging.
• Analytical mindset with the ability to turn insights into action.