Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant

Only Immediate joiner need to apply.

Email Studio, Journey Builder, Automation Studio, Contact Builder

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, optimize, and execute multi-channel campaigns (Email, SMS, Push, Web).
  
• Create and manage customer journeys using

  Journey Builder

  .
• Configure automations in

  Automation Studio

  including SQL queries, data imports, and triggered sends.
• Develop responsive Mobile-first email templates using HTML, AMPscript & personalization strings.
  

Data Management & Segmentation

• Manage data extensions, audience segments & relational data models.
  
• Build dynamic segments using SQL queries inside SFMC.
  
• Ensure data quality, sync, and compliance with data privacy standards.
  

Platform Integration & Configuration

• Integrate Marketing Cloud with

  Salesforce Sales/Service Cloud

  .
• Configure and troubleshoot Marketing Cloud Connect.
  
• Work with APIs when needed (REST/SOAP).
  

Analytics, Reporting & Optimization

• Track campaign performance and deliver weekly/monthly insights.
  
• Recommend improvements based on analytics, A/B testing & user behavior.
  
• Ensure deliverability, inbox placement & email quality.
  

Client Interaction

• Interact with global clients to understand business requirements.
  
• Translate marketing needs into technical solutions.
  
• Lead discussions, demos, and project documentation.
  

Required Skills

• Strong hands-on experience in

  SFMC: Email Studio, Automation Studio, Journey Builder, Contact Builder

  .
• Proficiency in

  AMPscript, HTML/CSS, SQL queries

  .
• Experience with segmentation, lead nurturing, and lifecycle marketing.
  
• Good understanding of API Integrations & Marketing Cloud Connect.
  
• Knowledge of CAN-SPAM/GDPR best practices.
  
• Excellent communication and client-facing skills.
  

Good to Have

• Salesforce Marketing Cloud Consultant Certification (nice-to-have).
  
• Experience with Mobile Studio, Advertising Studio, or Interaction Studio.
  
• Experience with Einstein features (Send Time Optimization, Engagement Scoring).
  
• Worked with global clients in Solar, Real Estate, SaaS, or B2C industries.