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Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant

Pyramid Global Technologies

9 - 13 years

0 Lacs

punjab

Posted:1 day ago| Platform: Shine logo

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Skills Required

salesforce marketing cloud erps google analytics sms advanced sql campaigns complex systems html emails web services html css salesservice cloud crms ecommerce platforms relational data models soap apis rest apis integration techniques email studio journey builder campaign creationmanagement amp script data dependencies design for marketing cloud journeys data configuration audience creation amp script for email personalization cloud page creation technical background marketing cloud apis rest soap enable execute marketing automations marketing campaign personalization content builder subscriber data management sql fundamentals database technologies relational data model mobile r

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Salesforce Marketing Cloud Consultant with 9+ years of experience, you will be responsible for leveraging your strong domain knowledge of the Salesforce Marketing Cloud platform. You will integrate marketing with Sales/Service Cloud and other external data systems to push/pull data, including CRMs, ERPs, eCommerce platforms, Google Analytics, and SMS. Your expertise in relational data models, SOAP APIs, REST APIs, and integration techniques, along with Advanced SQL knowledge, will be crucial for designing marketing cloud journeys and campaigns. You will utilize Email Studio, Journey Builder, and campaign creation/management tools to configure data, create audiences, and utilize SFMC platform capabilities. Your proficiency in Amp Script for email personalization and cloud page creation will be essential. You should have a technical background with a proven history of understanding complex systems and be able to work independently as well as in a collaborative team environment. Key Responsibilities: - Enable and Execute Marketing Automations: - Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API. - Test Marketing Automations with dynamic content and multiple user paths. - Design, optimize, and execute campaigns using strategies like A/B Testing and throttled sending. - Marketing Campaign Personalization: - Build and execute email marketing campaigns using Content Builder. - Personalize email content for custom customer experience using Dynamic Content, Advance Dynamic Content, and AmpScript. - Leverage AmpScript and SSJS for dynamic content and updating data extensions with information from Cloud Pages landing pages. - Subscriber and Data Management: - Work with Data Extensions, Profile management, and subscriber Data Extensions. - Have excellent knowledge of SQL fundamentals and other database technologies. - Update and Maintain Relational Data Model: - Design mobile responsive creatives and HTML emails. - Create Microsites using ExactTarget and auto-publish them. - Configure Exact Target Microsite Activity: - Have knowledge of web services and communicating with restful endpoints. Qualifications Required: - Salesforce Marketing Cloud Consultant certification mandatory - Experience in Email Studio, Journey Builder, Automation Studio, Web Studio/Cloud Pages, Amp Script, and Marketing Cloud API's REST and SOAP. - Additional knowledge of UI & front-end web technologies like SSJS, HTML, CSS, JavaScript/jQuery is a value addition.,

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Salesforce Marketing Cloud Consultant