Salesforce Marketing Cloud Consultant

Work Location: JaipurJob Type: Full TimeLegal Entity: Vconnex Pvt Ltd.Qualifications: Any Graduations (BCA, MCA, Btech)Experience Required: 3-7 years

Role:

Work Location:

Role Responsibilities:

• Identify and implement key use cases

  for

  Salesforce Marketing Cloud

  within our

  SaaS-based customer journey

  .

• Design, implement, and optimize marketing automation workflows

  using

  Journey Builder, Automation Studio, and Email Studio

  .

• Integrate Salesforce Marketing Cloud

  with our

  SaaS platform, CRM, and marketing infrastructure

  using

  APIs, data extensions, and webhooks

  .

• Leverage Salesforce Einstein AI features

  , including:

• Einstein Engagement Scoring

  Predict customer engagement and optimize messaging strategies.

• Einstein Send Time Optimization (STO)

  Automate the best time to send messages for maximum engagement.

• Einstein Content Selection

  Personalize and optimize content dynamically for different customer segments.

• Einstein Copy Insights

  Use AI-powered suggestions to improve email and message copy.

• Einstein Frequency Optimization

  Prevent over-messaging and enhance engagement.
• Develop and implement

  personalized omnichannel customer engagement

  strategies through

  email, SMS, push notifications, and social media

  .
• Utilize

  AI-driven segmentation and predictive analytics

  to improve campaign performance.
• Work closely with the

  marketing, product, and development teams

  to ensure seamless data flow and automation.
• Ensure compliance with

  data privacy regulations

  (e.g., GDPR, CCPA) and

  email marketing best practices

  .

• Analyze and optimize marketing performance metrics

  using AI-powered insights for

  better engagement and ROI

  .

Required Skills Qualifications:

• 4+ years of experience

  working with

  Salesforce Marketing Cloud

  (SFMC).
• Strong expertise in

  Journey Builder, Automation Studio, Email Studio, and Mobile Studio

  .

• Hands-on experience with Einstein AI

  features for predictive analytics and automation.
• Experience with

  APIs, data extensions, and integrations

  between SFMC and external platforms.
• Proficiency in

  SQL, AMPscript, and SSJS (Server-Side JavaScript)

  for advanced customization.
• Familiarity with

  REST and SOAP APIs

  for SFMC integration.
• Experience with

  CRM integrations (Salesforce CRM, HubSpot, or other platforms)

  .
• Strong analytical and problem-solving skills with a

  data-driven approach

  .

Nice to Have:

• Experience with

  Customer Data Platform (CDP) solutions

  .
• Knowledge of

  Google Analytics, Segment, or other marketing analytics tools

  .
• Understanding of

  event-driven marketing and real-time customer interactions

  .

• Salesforce Marketing Cloud certifications

  (e.g., SFMC Email Specialist, SFMC Consultant, or SFMC Developer).

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