Marketing and Growth Lead

Dear Aspirants,

Job Title: Marketing & Growth Lead

Location: Hyderabad, India
Department: Marketing, Sales & Digital Commerce

Role Overview

As Marketing & Growth Lead, you will drive Ferrywell Brands’ marketing, branding, sales, and e-commerce strategy to accelerate growth across D2C, marketplaces, social media, and offline retail. This role blends creative storytelling with performance-driven execution, ensuring our products achieve maximum visibility, engagement, and revenue growth. You will shape brand perception, deliver high-converting campaigns, and lead the expansion of our sales channels while maintaining a premium and consistent brand identity.

Key Responsibilities

1. Marketing & Brand Leadership

• Develop and execute 360° marketing strategies across digital, offline, influencer, and retail formats.
• Build and maintain a strong, consistent brand identity across social media, packaging, retail, and PR.
• Lead creative campaigns, influencer collaborations, and product launches.
• Monitor market trends, category insights, and competitor activity to refine brand positioning.

2. Digital, Social Media & E-commerce

• Manage Ferrywell’s presence across Instagram, LinkedIn, YouTube, Twitter/X, and emerging platforms.
• Use AI-driven tools for content creation, scheduling, and campaign optimization.
• Build monthly content calendars aligned with product launches and seasonal campaigns.
• Drive performance marketing (SEO, SEM, Google Ads, Meta Ads, affiliate, retargeting) to increase traffic and conversions.
• Optimize D2C website and marketplace listings for discoverability, CTR, and conversion rates.

3. Sales Strategy & Revenue Growth

• Deliver revenue growth across D2C, marketplaces, B2B, and offline retail channels.
• Negotiate with distributors, retail buyers, and partners to secure business opportunities.
• Implement trade marketing, POS activations, and in-store campaigns to boost sell-through rates.
• Track KPIs including ROAS, CAC, LTV, conversion rates, and product-wise sales performance.

4. Community Engagement & Influencer Marketing

• Build and manage influencer and brand ambassador programs to drive awareness and trust.
• Engage actively with customers through DMs, comments, reviews, and brand mentions.
• Plan cross-promotional campaigns with retail, D2C, and affiliate partners.

5. Packaging & Brand Experience

• Collaborate with product and R&D teams to ensure packaging aligns with brand identity and market appeal.
• Ensure packaging reflects sustainability, innovation, and premium quality in unboxing experiences.

6. Analytics & Optimization

• Use analytics tools to monitor marketing, sales, and e-commerce performance.
• Apply social listening and sentiment analysis to inform brand decisions.
• Provide actionable insights to optimize campaigns, improve ROI, and scale high-performing channels.

Qualifications

• 3–5 years of experience in Marketing, Sales, or Brand Management — preferably in FMCG, D2C, or consumer tech/healthcare.
• Graduate/Postgraduate degree in Marketing, Business, or related field.
• Proven experience leading marketing and sales efforts with measurable outcomes.
• Strong understanding of digital platforms, consumer behaviour, influencer ecosystems, and B2B/B2C funnels.
• Creative thinker with strong analytical, negotiation, and communication skills.
• Proficiency in tools like Google Analytics, Meta Ads Manager, CRM/ERP (Zoho, Hubspot), and design collaboration tools (Canva, Figma).
• Strong eye for design and experience working with creative assets.
• Familiarity with AI-driven content tools and social analytics platforms.
• Excellent written communication, meme fluency, and brand voice sensibility.
• Passion for both performance marketing and aesthetics.
• Bonus: Experience in packaging design review or D2C/unboxing brand campaigns.

Regards,

Guiding Consulting Team

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Work Location: In person