The Opportunity
We are looking for a
creative, dynamic, and mission-driven Communications and Branding Manager
to shape and articulate our company's narrative across all channels. This pivotal role will define our brand identity, establish clear communication strategies for both
internal and external
stakeholders, and ensure every piece of communication reflects our values and unique business model.
About Us
We are a high-growth, fresh fruits start-up based in
Delhi
, focused on revolutionizing the fresh produce supply chain in India. Our core model involves sourcing high-quality fruits directly from
farmers
, managing the end-to-end process-including
sorting, grading, and packing
at our state-of-the-art
Packhouses
-and supplying a diverse range of fresh produce to general trade and modern trade customers nationwide. We are dedicated to quality, efficiency, and creating value for both our farmers and customers.
Key Responsibilities
Brand Strategy and Narrative Development
Define the Core Narrative:
Develop a compelling and cohesive brand narrative
that clearly explains the core of our business model-the farm-to-customer journey-and articulates our relevance and competitive advantage in the Indian market.Brand Identity Management:
Oversee and maintain all aspects of the brand identity, ensuring consistency in voice, tone, and visual style across all touchpoints (digital, print, in-house).
Internal Communications
Employee Engagement:
Design and execute communication strategies that inform, engage, and motivate employees
. This includes newsletters, internal announcements, town hall presentations, and promoting our company culture and values.Packhouse and Operations:
Develop clear, visually engaging communication items (posters, simple training guides, internal videos) for operations staff and the Packhouse environment to reinforce quality standards, safety protocols, and company mission.
External Communications & Stakeholder Management
Farmer & Vendor Relations:
Create communication materials (e.g., brochures, digital updates) that clearly explain our procurement process, quality expectations, and the value we bring to farmers
and vendors
.Customer Engagement:
Develop persuasive communication for B2B customers (general trade, modern trade
) highlighting our quality assurance, supply chain efficiency, and product range.Investor Relations:
Work with leadership to develop presentations, reports, and digital content that articulates our growth story, market traction, and long-term vision for investors
and potential partners
.Recruitment/Talent Branding:
Develop a strong employer brand narrative and create content to attract high-caliber potential employees
.
Content Creation and Design
Creative Assets:
Hands-on development of communication assets, including presentations, infographics, social media graphics, email templates, website banners, and marketing collateral.Writing & Editing:
Write, edit, and proofread all internal and external content to ensure clarity, accuracy, and adherence to brand standards.Digital Skills:
Utilize digital design tools
(e.g., Canva, Adobe Creative Suite) to create high-quality, visually appealing communication pieces rapidly and independently.
Qualifications and Experience
Essential
Education:
Bachelor’s degree in Communications, Marketing, Journalism, Design, or a related field.Experience:
1-5 years of proven experience in a communications, branding, or marketing role, preferably within a fast-paced start-up
environment or a related industry (FMCG, Agritech, Supply Chain).Communication Skills:
Exceptional written and verbal communication skills in English and Hindi
.Creative and Technical:
Proficiency in at least one or more digital design tools
(e.g., Canva, Adobe Photoshop/Illustrator) for creating professional-quality content independently.Strategic Thinking:
Demonstrated ability to translate complex business operations (like supply chain and grading) into simple, compelling narratives.
Desired
- Experience in the
food, fresh produce, or agriculture sector
is a significant plus.
What We Offer
- An opportunity to be a founding member of the brand team and directly impact the company's trajectory and public image.
- A dynamic, challenging, and supportive work environment in the heart of Delhi.
- Competitive salary
- Direct access to the leadership team and cross-functional exposure.
