Marketing and Communications Manager

Role Overview: As the Manager of Marketing and Communication at Saath Charitable Trust, you will play a crucial role in leading the organization's branding, communications, and marketing efforts. Your primary focus will be to increase visibility, strengthen stakeholder engagement, and amplify the impact of the trust's mission. This will involve developing and executing strategic communication plans, managing digital and offline campaigns, creating compelling content, and ensuring consistent messaging across all platforms. Key Responsibilities: - Develop and implement integrated marketing and communication strategies aligned with the organization's goals. - Manage the organization's brand identity, ensuring consistency across all materials, events, and digital channels. - Identify and leverage opportunities for media coverage, public relations, and thought leadership. - Produce engaging content that tells the organization's story and highlights the impact of its work through various mediums such as articles, videos, infographics, case studies, and newsletters. - Oversee the design and production of marketing materials like annual reports, brochures, and donor communication kits. - Collaborate with program teams to capture stories, data, and visuals from the field. - Develop and execute digital marketing campaigns across platforms including website, email, social media, and SEO. - Manage the organization's social media presence, ensuring growth, engagement, and alignment with brand tone. - Monitor analytics and report on performance metrics for digital outreach and engagement. - Build and maintain strong relationships with media, influencers, and sector partners. - Draft press releases, opinion pieces, and other PR materials. - Represent the organization at external events, forums, and conferences as needed. - Work closely with program, fundraising, and partnerships teams to align messaging and ensure cohesive communication. - Provide guidance and training to staff on brand and communication best practices. Qualification Required: - Bachelor's or Master's degree in Marketing, Communications, Journalism, Public Relations, or a related field. - 5-8 years of relevant experience in marketing or communications, preferably in the non-profit or social impact sector. - Proven experience managing digital marketing, brand campaigns, and media relations. - Strong storytelling, writing, and editing skills in English (knowledge of regional languages is an asset). - Ability to work independently and collaboratively in a mission-driven environment. - Excellent communication and interpersonal skills. - Proficiency in digital marketing tools (Google Analytics, SEO, social media management, etc.). - Experience working with design tools (Canva, Adobe Suite) preferred. - Commitment to the organization's values and social impact mission.,