Market Research Executive – Enterprise Software Domain

Market Research Executive – Enterprise Software Domain

Location: Bangalore, Hyderbad, Chennai
Experience: 2 – 4 years preferred | Exceptional freshers may apply
Travel Requirement: Frequent travel across India (3–6 days per trip, 2–3 trips/month)

Compensation: ₹25,000 – ₹45,000/ month (negotiable based on experience and ability)

Male candidates preferred due to the nature of field work and frequent solo travel requirements.

However, Women applicants with field experience and strong travel readiness are welcome to apply.

Type: Full-Time | On-Site with Travel

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About the Company

Inspira Software Services Pvt. Ltd. is an enterprise software company with a three decade long track record of delivering CRM, ERP, Project Management, and Workflow Automation solutions to top Indian institutions and multinational companies.

As we expand our footprint across India, we are looking for a Market Research Executive who will travel to new industrial zones, identify underserved business domains, and help shape our next generation of software products.

Role Summary

This is a strategic, field-intensive role designed for sharp, energetic professionals with an eye for spotting business potential. The executive will be responsible for market discovery, industry analysis, opportunity mapping, and competitor intelligence—directly influencing our product roadmap.

This role has high visibility and long-term growth potential into Product Strategy, Business Consulting, or Market Intelligence Leadership roles.

Key Responsibilities

Primary Market Discovery

• Travel to industrial clusters, Tier 2/3 cities, and emerging business hubs across India
• Interact with MSMEs, service providers, and dealers to uncover pain points and unmet software needs
• Capture region-specific workflow and automation gaps

Domain Opportunity Mapping

• Prepare briefs on emerging or underserved domains (e.g., sheet metal fabrication, food packaging, medical device distribution)
• Classify use cases into modules (CRM, ERP, Service, HRM, Inventory, Workflow)
• Maintain a prioritized, opportunity-focused market map

Competitor and Landscape Intelligence

• Identify existing solutions (if any), study their pricing, features, limitations
• Benchmark against Inspira’s potential offerings or past products
• Provide insight into regional players and market saturation

Field Research & Insight Reporting

• Design and execute structured surveys (Google Forms, SurveyMonkey, etc.)
• Submit clear, actionable reports with executive summaries, charts, and strategic recommendations
• Minimum 1 industry/domain brief per month and 3 opportunity discovery notes per quarter

Stakeholder Engagement

• Build a network of local influencers: trade association members, SME owners, tech advisors
• Develop lead opportunities for future beta rollouts or product pilots

Cross-Team Collaboration

• Present findings to Director and Product Strategy teams
• Work closely with product managers and business analysts to convert field insight into product specs

Policy & Trend Monitoring

• Track relevant Govt. schemes (e.g., Atmanirbhar Bharat, Digital MSME), industrial subsidies, tech adoption incentives
• Maintain a live log of sectoral digital readiness across regions

Key Performance Indicators (KPIs)

• 2 field trips per month (minimum)
• 1 detailed domain/industry report per month
• 3–4 validated market opportunities per quarter
• Strategic inputs contributing to 1 new product concept per quarter

Preferred Skills & Tools

• Strong research and analytical skills
• Fluency in English and Hindi (regional languages a plus)
• Tools: Excel (Advanced), Google Sheets, Power BI or Tableau (optional)
• Survey Tools: Google Forms, Zoho Survey, Typeform
• CRM familiarity
• Excellent communication, interpersonal, and presentation skills
• Discipline to work independently and travel alone when required

Ideal Candidate Profile

• 1–2 years of experience in market research, B2B sales, industrial marketing, or pre-sales
• Self-starter with high curiosity and professional maturity
• Willingness to travel frequently and engage in ground-level discovery
• Fresh graduates (BBA/MBA/Commerce/Economics) with strong aptitude and high confidence may also be considered

Career Path

• Market Intelligence Lead
• Product Strategy Associate
• Business Consultant (Industry-Specific)
• Regional Go-To-Market Specialist

How to Apply

Please submit your detailed CV — including an active phone number and a recent professional photograph — along with a personalized cover letter via the Indeed portal.

In your cover letter, we encourage you to share your aspirations and articulate why you believe you are uniquely suited for this opportunity.

Important:
Completion of the pre-screening questionnaire is mandatory for your application to be considered. Candidates are strongly advised to write their responses independently and avoid the use of AI tools, as authenticity and self-expression are key selection criteria.

www.inspirasw.in

For further information: WhatsApp / Call: 75968 00291

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time

Application Question(s):

• What was your designation in your last organisation (if experienced)?
• Which is your current location (city)?
• What was your last drawn Net Take Home Salary per month (Not CTC)?
• If selected for the position, when can you start?

(Notice period in number of days for joining)

• Why are you interested in pursuing a career in Market Research?
• Do you have any experience in in any E-Commerce company?

If so, please describe.

• Any prior or expereince of field work for market research for IT products or Consumer goods?
• Your preferred job location among Bangalore, Hyderabad, Chennai, Bombay?
• This position requires regular travel to other cities / regions for market research, business meetings and other official works.

How many days in a month would you be willing to travel? Please specify.

A) Any number of days B) 8 - 14 days C) 15 - 22 days

Experience:

• Market Research and/ or B2B Sales: 2 years (Preferred)

Work Location: In person