Job
Description
We are looking for a seasoned communications professional to lead Zeta s external storytelling across public relations, media engagement, analyst relations, and integrated campaign communications. This is a high-impact role at the intersection of brand building, thought leadership amplification, and influencer management . You will work closely with Zeta s senior leadership, marketing, content, and product teams to elevate the company s visibility in the market, orchestrate analyst and media engagements, and support high-impact campaigns including executive communications, event platforms, and content-driven thought leadership efforts. Responsibilities KRAs - Where You Are Expected to Deliver Public Relations Media Engagement Define and execute the overall media and PR strategy to enhance Zeta s brand visibility. Build strong relationships with key journalists, editors, bloggers, and media influencers in fintech, enterprise tech, and banking. Craft and distribute press releases, thought leadership pieces, media pitches, and executive quotes. Manage ongoing media interactions including interviews, briefings, and event PR coverage. Analyst Relations Own and manage strategic relationships with key analyst firms Coordinate analyst briefings, report contributions, and award submissions. Position Zeta effectively in key research reports Campaign Thought Leadership Amplification Work closely with product marketing and content teams to amplify thought leadership content through earned and influencer channels. Drive media and analyst traction for research reports, whitepapers, blog themes, and strategic launches. Translate internal content into external campaign messaging and media narratives. Event Forum Management Lead Zeta s presence at high-impact financial services tech events, roundtables, and CXO summits. Manage content, spokesperson readiness, PR tie-ins, and brand visibility around events. Partner with internal teams and agencies for event operations and communications outcomes. Internal Communications Align internal messaging with external narratives. Support leadership communications during key announcements and moments. Activities - How You Are Expected to Deliver To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below: Craft compelling media and analyst-facing materials: press releases, media kits, pitch decks, QAs, etc. Develop calendars for media touchpoints, campaign tie-ins, and event PR windows. Engage cross-functional teams across content, demand generation, product marketing, and executive offices. Track and report key performance indicators across media, analyst mentions, and campaign influence. Assets - What You Are Expected to Deliver Press releases media kits Analyst briefings and submissions Thought leadership-based pitch narratives Event speaker notes and PR scripts PR/campaign performance reports Executive media training and prep guides Awards and recognition submissions Qualification MBA or Master s degree in Communications, Marketing, Journalism, or related field preferred. Skills, Attitude, and Competencies 10-12 years of experience in PR, media, or corporate communications roles (preferably in SaaS, fintech, or enterprise tech). Strong relationships with business, technology, and fintech media. Proven track record of managing analyst relations and securing placements in tier-1 industry reports. Ability to translate complex technical concepts into media-friendly narratives. Experience leading communications for events, roundtables, and executive forums. Hands-on, self-driven, and able to work with multiple stakeholders across functions. Exceptional writing, messaging, and narrative development skills. Strategic thinker with deep attention to detail. Adept at working in a fast-paced, high-growth environment. Equal Opportunity
