Job
Description
Qualifications & Skills: Must-Have: 2+ years of hands-on experience managing a YouTube channel, preferably in EdTech, education, or e-learning. Deep understanding of YouTube’s algorithm, SEO best practices, and content trends to maximize reach and engagement. Proficiency in YouTube Studio, analytics tools, and medium-level video editing/design tools (e.g., Adobe Premiere Pro, Canva, or Photoshop). Data-driven mindset: Ability to analyze performance metrics (views, CTR, retention) and optimize content strategy accordingly. Sharp audience intuition: Understands the psychology of the target audience and what content resonates with them. Strong communication skills. Both for team collaboration and engaging with the audience. Keen eye for trends: Quick to identify what works (and what doesn’t) and adapt strategies in real time. Key Responsibilities: 1. YouTube Growth & Optimization Take full ownership of SEO, thumbnails, and metadata to maximize video performance. Grow both new and existing videos by identifying top-performing content and leverage it for channel growth. A/B test thumbnails, titles, and content styles to optimize engagement. Monitor real-time analytics to track which videos drive the most views and subscribers. 2. Content Strategy & Execution Develop and execute a monthly growth plan, including content roadmaps and performance reports. Stay ahead of trends and competitor activities to keep the channel competitive. 3. Multi-Platform Distribution & Engagement Expand reach by strategically distributing content across Facebook, Instagram, and other social platforms. Engage with the audience by responding to comments, queries, and foster community growth. 4. Leadership & Reporting Provide data-driven insights to leadership on channel performance and growth opportunities. Ensure all operational requirements (uploads, scheduling, compliance) are met efficiently. Who You Are: 🔹 A YouTube growth enthusiast: you feel a rush when your videos perform well. 🔹 A proactive problem-solver: you don’t just report issues; you find solutions. 🔹 A team player: you collaborate well with creators, editors, and marketers. 🔹 An analytical thinker: you don’t just guess; you test, measure, and refine. Show more Show less
