Manager - Sports Sales

About The Media Ant:

The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.

The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.

TheMediaAnt currently has three offices in Bangalore, Mumbai and Delhi. Bangalore being the headquarters. The teams in Mumbai and Delhi are largely sales teams.

This role is towards building the Sports business at TheMediaAnt. As part of Sports Advertising, we primarily cover broadcasting on digital platforms such as JioStar, SonyLiv, and other OTT apps. On these platforms, our majority of our business is during IPL, while some business contribution is through other events like PKL, ISL, and other bilateral tournaments. In addition, we have small businesses in other sports advertising avenues such as In-Stadium branding, digital sports news platforms, sponsorship, and player endorsements.

Daily, your key focus is on driving sales, fostering relationships with clients through a solution-driven approach for various Sporting events and build our Sports Advertising business. You will play a key role in expanding the customer base and cross-selling to existing customer on various opportunities in Sports Advertising while fostering a culture of excellence within the team.

Education:

Job Experience Required:

Day-to-Day Work:

• Sales Pipe Line building

• Create and lead GTM to identify the right brands, communication and build connections
• Set up meetings with existing clients/prospects to build new business and expand existing business
• Online research and other forms of research to identify potential advertisers
• Work towards retaining existing clients and expanding the share of wallet
• Develop and implement sales strategies to achieve revenue targets and add new brands
• Understand client requirements and provide data-led media planning approaches and solutions
• Manage a pipeline ensuring consistent and measurable growth toward meeting the revenue target
• Collaborate with internal teams to understand current trends, offers, and best practices which can then be shared with existing and potential clients

• Campaign Management

• Work with cross-functional teams to ensure the smooth execution of the marketing campaigns for you and your team
• Reporting and collecting feedback from the customers
• Follow up and take accountability for collection from the respective client

• Relationship Management

• Maintain a working relationship with the Key Accounts
• Work closely with the central team on process adoption, audit, and improvement areas

Must-Have:

• 5+ years of experience in Sales or Business Development specifically in B2B domain and onboarding new clients (B2B segment)
• Experience in actively managing a sales funnel
• Experience in handling /managing at least 8-10 accounts at any given time
• Experience of doing annual sales of around 10 Cr+ and ability to close high value deals
• Analytical skill - understanding data & dashboards; adept at Excel/Google Sheets
• Experience of hiring, building and managing team

Good to have:

• Has experience with Media selling
• Ability to collaborate with cross-functional teams to provide the right solution to customers and support the team in getting things done

Soft Skills required

• Good at communication: Good verbal and written communication skills
• Collaboration and Relationship Building: Ability to collaborate across departments internally and build strong, lasting relationships with external partners
• Analytical Skills: Good with numbers and a working knowledge of Excel