Manager - Media Buying & Planning

2 - 4 years

11 - 15 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

- As a Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a active apach in bridging the gap between clients and media vendors,. achieving monthly targets, and evaluating gram results for optimization. Education / Job Experience Required: - MBA or any Master's Degree. - 2-4 Years of experience in Media Planning & Buying. Key Responsibilities: - Strategy Development: Design and implement effective BTL marketing strategies to achieve business objectives and enhance brand visibility through targeted campaigns. - Campaign Execution: Oversee the planning, execution, and optimization of BTL campaigns including direct mail, email marketing, telemarketing, and in-person events. - Negotiation: Negotiating for the best rates and deals from media owners and ensuring best services in the industry. - Collaboration: Work closely with cross-functional teams including sales, creative, and digital marketing to ensure alignment and successful execution of BTL initiatives. - Team Handling: Seeking a candidate with a minimum of 3 years of team-handling experience, demonstrating strong leadership, effective communication, and a ven ability to manage diverse team dynamics. - Performance Tracking: Monitor and analyze campaign performance, utilizing data to measure effectiveness and refine strategies. Day-to-Day Work: - Day-to-day work and responsibilities include but are not limited to:. Campaign Execution and Management:. - Manage the end-to-end execution of BTL media campaigns, ensuring adherence to timelines and quality standards. Media Buying and Negotiation:. - Identify and negotiate with media owners to secure the best rates and placements. - Develop strong relationships with media owners to leverage future opportunities. Must-Have: - ficiency in managing multiple jects simultaneously including external jects, while consistently meeting tight deadlines in a dynamic and fast-paced environment. - Exceptional communication and negotiation skills. - Possesses a ven track record of successfully negotiating with vendors in previous roles. - Comfortable using Excel & Power point. Good to Have:. - Comfortable speaking in English & Hindi.

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