Associate Manager - Media Buying & Planning - OOH Vertical

Job Summary: - We are seeking an experienced and highly analytical Outdoor Media Buying Specialist to join our Media Buying team. - As an Outdoor Media Buying Specialist, you will be responsible for planning, strategizing, negotiating, and executing outdoor media campaigns to effectively reach our target audience and achieve our client's marketing objectives. - You will collaborate closely with internal teams and external partners to ensure seamless campaign execution and optimization. Responsibilities : 1. Campaign Planning and Strategy: - Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging. - Develop comprehensive outdoor media strategies that align with overall marketing goals. - Conduct market research to identify optimal outdoor media opportunities and locations for maximum reach and impact. - Determine budget allocation for different outdoor media channels and locations. 2. Media Buying and Negotiation: - Identify and negotiate with outdoor media vendors to secure the best rates and placements. - Utilize negotiation skills to secure advantageous media deals while staying within budget constraints. - Develop strong relationships with outdoor media vendors to leverage future opportunities. 3. Campaign Execution and Management: - Coordinate with Ad Ops Team and manage the end-to-end execution of outdoor media campaigns, ensuring adherence to timelines and quality standards. - Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and fit the outdoor medium. 4. Stay Updated on Industry Trends: - Keep abreast of industry trends, emerging technologies, and best practices in outdoor media buying and advertising. Qualifications: - Masters's Degree in Marketing, Advertising, Communications, or a related field is preferred - Proven experience in Events, with a track record of successful campaign execution / B2B sales experience of min 3-4 years - Strong negotiation skills and ability to build and maintain relationships with media vendors - Analytical mindset with the ability to interpret data and make data-driven decisions - Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams - Strong organizational skills and the ability to work in a fast-paced environment - Creative thinking and problem-solving abilities