Manager- Product Marketing

Role Overview: As a Product Marketing Manager at Beyond Key, you will play a crucial role in shaping the market positioning of Procure Key, an AI-powered sourcing software. You will be responsible for crafting compelling narratives and messaging frameworks, executing go-to-market strategies, driving demand generation and growth, creating impactful marketing collateral, and engaging with customers and markets globally. Key Responsibilities: - Craft compelling narratives, value propositions, and messaging frameworks that differentiate Procure Key in global markets. Tailor customer-centric messaging to personas and industries. - Develop and execute go-to-market strategies for new features, launches, and international campaigns. Collaborate with the core marketing team to design campaigns that drive awareness and resonate with enterprise buyers. - Drive lead generation and pipeline growth across various channels including SEO, paid marketing, email campaigns, webinars, content marketing, and social media. Monitor campaign performance, track ROI, and optimize based on analytics. - Create high-impact marketing collateral such as case studies, whitepapers, blogs, product videos, and landing pages. Produce sales enablement decks, explainer demos, and customer presentations to support sales and growth. - Participate in product demo sessions and customer calls to capture insights and feedback. Track competitors, industry trends, and buyer behavior to guide strategy and strengthen positioning. Support global events and campaigns to expand Procure Key's international presence. Qualifications Required: - 5-8 years of product marketing experience in B2B SaaS enterprise software, with procurement or sourcing software experience preferred. - Proven success in product positioning, go-to-market planning, and global launch execution. - Hands-on experience with SEO, paid campaigns, marketing automation, CRM, email, and analytics tools. - Strong skills in content development including landing pages, presentations, demo scripts, product videos, and sales enablement material. - Excellent storytelling and communication abilities, capable of translating complex product features into customer benefits. - Experience supporting product demos, webinars, and customer engagement initiatives. - Strategic thinker with a data-driven approach, balancing creativity and analytical rigor. - Comfortable working cross-functionally with sales, product, and customer success teams.,