Manager- Product Marketing

As an Associate Product Marketing Manager/Product Marketing Manager at our company, you will play a crucial role in shaping our content strategy and editorial calendar. Your primary responsibilities will include: - Setting the vision for our content strategy and editorial calendar. - Developing a diverse content portfolio directed at both technical and non-technical audiences, covering the entire customer journey from awareness to post-sales. - Serving as an expert on the dropthoughts platform, understanding customer needs, and the competitive landscape to drive adoption and usage. - Collaborating with the Heads of Marketing to establish core product positioning and messaging. - Engaging with customers and partners to translate business requirements into sales tools and create compelling case studies. - Monitoring the effectiveness of marketing campaigns and programs to make data-driven improvements. - Creating customer-facing content across the buyer's journey and developing sales enablement assets. - Editing and enhancing writing sourced from various teams within the company. - Managing the content calendar for dropthought by collaborating with different stakeholders to produce and publish content. To be a great match for this role, you should meet the following criteria: - BA/BS in business or a related field; MBA preferred. - 3-5 years of hands-on B2B content marketing experience, ideally in the enterprise SaaS space. - Excellent written and verbal communication skills. - Proven expertise in engaging target audiences across different platforms and formats like blogs, emails, and social media to drive traffic and conversions. - Experience in creating content in various mediums, including short-form (email scripts, ads, social media posts) and long-form (white papers, ebooks, articles). - Familiarity with content production processes, including design, layout, reviews, and approval. - Creativity and a willingness to generate new ideas continuously. This role provides ample opportunities for creative thinking. - Ownership mindset, comfortable with taking on projects and seeing them through to completion. A reliable team member who can work independently. The company offers standard benefits to its employees. (Note: The job details have been consolidated and formatted for better readability and understanding.),