Manager - Demand Generation Strategy

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

We are seeking a data-driven email growth marketer to grow our business by improving engagement with our prospects leveraging email and other digital channels. You will develop and execute on a cross-channel strategy to attract and nurture Freshworks prospects and customers, with a focus on upper and mid-funnel engagement through email. A core part of this job is continual experimentation to drive growth, resulting in leads/referrals to sales.

You will create the frameworks to scale campaign analysis, synthesize learning, make decisions and prioritize our email marketing roadmap using a data-driven approach. You will partner with cross functional teams in Product, Design, Marketing, Sales, Brand and Content to deliver a comprehensive roadmap for email marketing initiatives and enforce a high bar for email communications to improve customer experience.

As an Individual Contributor, you will ensure our channel strategy is implemented and adapt our actions based on data. Know the user. Know the magic. Connect the two.

Responsibilities

• Build and scale the email marketing strategy for customers and prospects, defining requirements for design, implementation and launch of strategic email campaigns.
  

• Own the delivery and continual refinement of email channels, using CRM and MarTech tools such as Marketo, to drive business objectives (e.g.; leads, MQCs).
  

• Develop an integrated strategy across channels and a distinct strategy for each channel to optimize each channel for content distribution (web, social media, email) and engagement. Execute on channel strategy to drive results across audience engagement and business metrics.
  

• Track and analyze performance metrics (reach, engagement, shares, open rates, click-through rates, leads, revenue) to refine execution plan and improve metrics in line with industry best practices.
  

• Implement strategies to grow and segment email lists, social media followers, and other audience communities.
  

• Partner with the editorial team on the curation of thought leadership/insights content for email and other channels that resonate with respective customers.
  

• Identify opportunities for testing, personalizing, launching new lifecycle campaigns to drive business performance
  

• Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders
  

Qualifications

• The ideal candidate will thrive in a fast-paced environment with strategic thinking and flawless execution
  

• 6+ years of professional non-internship marketing experience, esp focused on creating and managing email campaigns, and driving revenue growth through them.
  

• Experience using data and metrics to drive improvements
  

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.