Manager - Demand Generation Strategy

Freshworks

6 - 11 years

15 - 20 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Automation Email marketing Social media Product design channel strategy Customer experience Individual Contributor Internship Marketing strategy CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a data-driven email growth marketer to grow our business by improving engagement with our prospects leveraging email and other digital channels. You will develop and execute on a cross-channel strategy to attract and nurture Freshworks prospects and customers, with a focus on upper and mid-funnel engagement through email. A core part of this job is continual experimentation to drive growth, resulting in leads/referrals to sales.
You will create the frameworks to scale campaign analysis, synthesize learning, make decisions and prioritize our email marketing roadmap using a data-driven approach. You will partner with cross functional teams in Product, Design, Marketing, Sales, Brand and Content to deliver a comprehensive roadmap for email marketing initiatives and enforce a high bar for email communications to improve customer experience.
As an Individual Contributor, you will ensure our channel strategy is implemented and adapt our actions based on data. Know the user. Know the magic. Connect the two.

Responsibilities

Build and scale the email marketing strategy for customers and prospects, defining requirements for design, implementation and launch of strategic email campaigns.
Own the delivery and continual refinement of email channels, using CRM and MarTech tools such as Marketo, to drive business objectives (eg; leads, MQCs).
Develop an integrated strategy across channels and a distinct strategy for each channel to optimize each channel for content distribution (web, social media, email) and engagement. Execute on channel strategy to drive results across audience engagement and business metrics.
Track and analyze performance metrics (reach, engagement, shares, open rates, click-through rates, leads, revenue) to refine execution plan and improve metrics in line with industry best practices.
Implement strategies to grow and segment email lists, social media followers, and other audience communities.
Partner with the editorial team on the curation of thought leadership/insights content for email and other channels that resonate with respective customers.
Identify opportunities for testing, personalizing, launching new lifecycle campaigns to drive business performance
Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders

Qualifications

The ideal candidate will thrive in a fast-paced environment with strategic thinking and flawless execution
6+ years of professional non-internship marketing experience, esp focused on creating and managing email campaigns, and driving revenue growth through them.
Experience using data and metrics to drive improvements

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