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Manager - Data Monetisation

Manager - Data Monetisation

Social Donut

3 - 6 years

4 - 5 Lacs

Gurgaon

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

data marketing analytics outreach contracts networks research design pricing development measurement technology onboarding compliance targeting planning packaging drive pipeline report support licensing negotiation scaling communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Location: Gurgaon (Golf Course Road)

Type: Full-time

Experience Required: 3–6 years in AdTech, MarTech, or Data Monetisation

About Segumento

Segumento is a next-gen data solutions company enabling secure, privacy-first, and performance-oriented data intelligence. We work with agencies, platforms, and insights partners to unlock the true value of data across the marketing and advertising value chain.

Role Overview

We are hiring a Data Monetisation Manager to lead data commercialisation opportunities across digital media, analytics, and insights ecosystems. This role will own the full lifecycle of revenue generation — from outreach to closing high-value contracts and growing existing accounts.

Key Responsibilities

Monetisation Strategy

Identify, evaluate, and operationalise monetisation opportunities across demand platforms, supply networks, app intelligence platforms, research firms, and media agencies.
Design and negotiate scalable commercial models, including usage-based pricing, recurring licenses, or rev-share
deals.

Partnership Development & Enablement

Build and manage monetisation partnerships with advertising platforms, data marketplaces, measurement tools, and marketing technology ecosystems.
Lead partner onboarding, legal contracting, and compliance processes with relevant internal teams. Agency & Platform Collaboration
Enable Segumento data activation through audience platforms, agency programmatic setups, and measurement environments.
Identify and launch data use cases for targeting, planning, insights, and attribution.

Product & GTM Alignment

Collaborate with product and data teams to design partner-ready audience segments, taxonomies, and packaging frameworks.
Drive commercial go2market narratives based on campaign performance, attribution, or research value.

Revenue Ownership & Reporting

Own the revenue pipeline from data monetisation partnerships and report performance regularly.
Optimise yield across partner categories and support business planning inputs

Key Requirements

3–6 years of experience in AdTech/MarTech, with a focus on data partnerships, monetisation, or strategic alliances.
Strong understanding of programmatic ecosystems, including demand and supply integrations, audience platforms, and campaign planning tools.
Working knowledge of data licensing models, compliance frameworks, and privacy-first monetisation approaches.
Prior experience working with or alongside market intelligence, attribution, or performance measurement firms is a plus.
Demonstrated success in partner development, negotiation, and scaling commercial data relationships.
Excellent communication and collaboration skills with internal and external stakeholders.
Familiarity with data monetisation workflows across media buying, analytics, or insights platforms.
Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred).

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Manager - Data Monetisation