Manager - Content Licensing (TV + Digital)

Sony Pictures Networks India is seeking a Content Licensing Sales Manager to join our team. The ideal candidate will be responsible for driving licensing revenue growth by identifying and securing new content licensing agreements with a diverse range of clients, including media companies, digital platforms,. This role requires a strong understanding of the content landscape, excellent negotiation skills, and a proven track record of success in content licensing.

POSITION CONTEXT

The role requires a strong focus on strategies to increase product awareness and improve product affinity thereby yielding higher revenues, to optimize the content library.

POSITION SPECIFICATIONS

Education:

Experience:

Desirable experience:

KEY RESPONSIBILITY

• Sales Strategy & Execution: Develop and implement a comprehensive sales strategy to expand our content licensing footprint and meet or exceed revenue targets.
• Prospecting & Lead Generation: Proactively identify and qualify new business opportunities through market research, networking, and cold outreach.
• Client Relationship Management: Build and maintain strong, long-lasting relationships with key stakeholders and decision-makers in target organizations.
• Negotiation & Deal Closure: Lead the entire sales cycle from initial contact to negotiation and deal closure, ensuring a smooth and efficient process.
• Product Knowledge: Possess a deep understanding of our content library and licensing models to effectively articulate the value proposition to potential clients.
• Market Analysis: Stay informed about industry trends, competitive activities, and market shifts to identify new opportunities and inform our business strategy.
• Reporting: Accurately forecast sales, track pipeline activity, and report on key performance metrics to leadership.
• Collaboration: Work cross-functionally with legal, marketing, and content teams to ensure client needs are met and new licensing opportunities are aligned with company goals.

Critical Competencies:

• Strong negotiation and stakeholder management skills.
• Commercial acumen with the ability to evaluate content ROI.
• Understanding of content rights (digital, linear, syndication, regional & international).
• Analytical skills to interpret market trends and viewership data. Strong project management and multitasking abilities

Other Personal Characteristics:

• Excellent communication and interpersonal skills.
• Strategic thinker with attention to detail.
• Ability to thrive in a fast-paced, dynamic OTT environment.
• Passion for content, media, and entertainment. Collaborative and proactive in approach.

Why join us?

Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!