Manager - Admissions (Customer Engagement)

Job Purpose

We are seeking a proactive and target-driven Manager – Admissions & Engagement to drive student enrolments for our programmes. The role involves direct calling, lead nurturing, and counselling of prospective students, ensuring superior engagement across the admissions funnel.

This is an individual contributor role best suited for someone with strong sales orientation, counselling ability, and the persistence to achieve and exceed enrolment goals.

Job Outline

Key Responsibilities:

Lead Engagement & Counselling

• Own and drive prospective student interactions via outbound and inbound calls, emails, and counselling sessions.
• Nurture leads through multiple touchpoints, ensuring timely follow-ups and reduced drop-offs.
• Provide accurate programme details while maintaining the school’s premium positioning.
• Counsel and guide candidates through the application journey, addressing academic, career, and admissions-related queries.

Sales & Enrolment Conversion

• Achieve enrolment targets for assigned programmes by converting qualified leads into applications and admissions.
• Deliver compelling programme counselling calls/presentations to prospective students.
• Maintain productivity benchmarks: daily call volumes, talk time, follow-ups, and conversions.

Pipeline Management & Reporting

• Track and update lead progress in CRM (Salesforce).
• Share daily/weekly reports on outreach, engagement, and conversion metrics.
• Provide visibility into funnel performance to managers and programme leads.

Stakeholder Collaboration

• Work closely with marketing and programme teams to ensure alignment on lead quality and pipeline readiness.
• Support admissions-related outreach events (info-sessions, webinars, campus visits) when required.

Qualities for Success

• Goal Orientation: Demonstrated ability to consistently meet/exceed enrolment and revenue targets.

• Sales Drive: Strong ability to identify, prioritize, and convert high-potential leads.

• Communication: Excellent verbal and written skills, with strong listening and counselling ability.

• Customer Centricity: Ability to build trust, relationship building, and long-term student relationships.

• Technology Proficiency: Skilled in CRM tools (Salesforce) and MS Excel for reporting.

• Adaptability: Comfortable working in fast-paced admissions cycles with extended hours/weekends when required.

Job Specification

Knowledge / Education

Graduate /Post-Graduate

Specific Skills

Strong Communication &

Counselling, Lead Conversion & Sales Development

Relationship Building & Collaboration / Customer Orientation

CRM & Data Reporting (Salesforce / MS Excel)

Data Analytics

Adaptability & Continuous Improvement

Team Leadership & Coordination

Interpersonal Skills & Attention to Detail

Desirable Experience

6–10 years in admissions, sales, customer engagement.

Prior experience in EdTech/education is preferred.

Job Interface/Relationships:

Internal

• Outreach. Process Internal Admissions
• IT
• Department staff

External

• Students
• Partners
• Stakeholders

Key Responsibilities and % Time Spent

Prospecting and Lead Nurturing - 40%

Enrolment Conversion - 30%

CRM Reporting & Funnel Management - 20%

Outreach/Event Support - 10%

Total Time Spent on All Responsibilities - 100%