Manager Admission & Outreach

The Admission & Outreach Manager plays a key role in driving student enrollments by planning, managing, and executing admission campaigns, outreach initiatives, and stakeholder engagement activities. The role focuses on increasing brand visibility, strengthening relationships with schools/colleges, counseling prospective students, and ensuring a smooth admission experience aligned with Chandigarh Universitys academic goals.

Key Responsibilities

1. Admissions Management

• Lead end-to-end student admission operations for assigned programs/regions.
  
• Guide prospective students and parents about CU programs, eligibility, scholarships, and career outcomes.
  
• Achieve admission targets through effective lead conversion strategies.
  
• Monitor inquiry handling, follow-ups, CRM updates, and conversion funnel performance.
  
• Conduct admission counseling sessions (online/offline) and support at admission centers or help desks.
  

2. Outreach & Relationship Building

• Build and maintain strong relationships with schools, colleges, coaching institutes, counselors, and educational partners.
  
• Organize school/college visits, seminars, career counseling talks, workshops, and pre-admission meets.
  
• Coordinate participation in education fairs, exhibitions, and promotional events.
  
• Develop partnerships to enhance the university’s visibility across regions.
  

3. Marketing & Promotion

• Contribute to planning and execution of regional marketing campaigns.
  
• Promote university programs through digital platforms, social media engagement, and community outreach.
  
• Provide market insights and competitor analysis to support strategic decisions.
  
• Ensure brand consistency in all outreach materials and communication.
  

4. Data & Reporting

• Maintain accurate reports on leads, outreach activities, conversions, and market performance.
  
• Provide weekly/monthly updates to senior management.
  
• Use data analytics to identify trends and improve admission and outreach strategies.
  

5. Team Leadership & Coordination

• Supervise a team of admission counselors, field officers, or interns as assigned.
  
• Collaborate closely with academic departments, marketing teams, and regional offices.
  
• Train team members on counseling, communication, and customer-service best practices.
  

Skills & Competencies

• Strong communication & public-speaking skills
  
• Student counseling and relationship-building ability
  
• Event planning and execution
  
• Target-oriented and data-driven approach
  
• Knowledge of higher-education market trends
  
• Proficiency in MS Office, CRM tools, and digital marketing basics
  
• Strong organizational and multitasking skills
  

Qualification & Experience

• Bachelor’s degree required; Master’s degree in Management/Marketing/Education preferred.
  
• 8-10 years of experience in admissions, student counseling, outreach, or education marketing.
  
• Experience in university admissions or EdTech is must
  

Key Performance Indicators (KPIs)

• Lead-to-admission conversion rate
  
• Outreach activity targets (seminars, school visits, partnerships)
  
• Regional enrollment growth
  
• Relationship retention with partner institutions
  
• Student/parent satisfaction ratings