Management Information System Executive

Position: Executive – B2B Business Development & Loyalty Initiatives

Location: Ahmedabad - HO

Department: Marketing

Key Responsibilities:

1. IndiaMART B2B Leads Management

• Monitor, track, and manage incoming leads generated via IndiaMART platform.
• Respond promptly to customer inquiries and share relevant product information.
• Coordinate with the sales team to ensure timely lead follow-ups and closures.
• Maintain proper records of leads, conversations, and conversions in CRM/Excel.
• Analyze lead data to improve response time, conversion ratio, and customer satisfaction.
• Regularly update and optimize IndiaMART product listings, catalog, and company profile.

2. Durian Bandhan Loyalty Program (Carpenters)

• Manage onboarding of carpenters and channel partners onto the Durian Bandhan app.
• Track carpenter points, redemptions, and rewards distribution in line with program
• guidelines.
• Address carpenter queries regarding the app, rewards, and points status.
• Coordinate with the marketing and IT teams for smooth functioning and app improvements.
• Plan and execute carpenter engagement initiatives to increase program adoption and
• loyalty.
• Generate reports on carpenter participation, redemption trends, and ROI of the program.

Skills & Competencies Required:

• Strong communication and interpersonal skills.
• Good knowledge of B2B platforms (IndiaMART experience preferred).
• Basic understanding of CRM tools, MS Excel, and digital platforms.
• Ability to multitask, prioritize, and work with deadlines.
• Problem-solving attitude with customer service orientation.
• Team coordination and follow-up skills.

Qualifications & Experience:

• Graduate in Business Administration / Marketing / Commerce or related field.
• 1–3 years of experience in lead management, B2B platforms, or loyalty programs.
• Experience in the building material/interior products industry will be an added advantage.

To Apply:

Email your updated resume to [mansi@cedarindia.com]

Subject Line: Application for Executive – B2B Business Development & Loyalty Initiatives